👋 Hello and welcome to the Cold Outreach Mastery Hub, a treasure trove of 160+ articles, videos, guides, templates, and more – all dedicated to the art of cold outreach!

We’ve meticulously curated this collection of cold outreach resources. These are the exact tools and insights we wish we had when we first embarked on our cold outreach journey.
So, who stands to gain from this hub?

So, who stands to gain from this hub?

• 📧 Outreach Enthusiasts – Whether you’re a seasoned email marketer or just starting out, there’s content here that’ll elevate your outreach strategies.
• 🌐 Sales and Digital Marketing Professionals – Enhance your outreach efforts with comprehensive guides and cutting-edge tools.
• 🚀 Startup Founders & Business Pioneers – Accelerate your brand’s visibility and connections with tried-and-true outreach methods and innovations.

Table of Contents

• 🏁 Starting Out
• 🏗️ Pre-Outreach: Laying the Groundwork
• ✍️ Outreach: Crafting, Dispatching, and Engaging
• 🤝 Transitioning from Email to Meeting
• 📊 Post-Outreach: Analysis and Refinement
• 📞 Cold Calling in 2023
• 👯‍♂️ Communities
• 🧠 Thought Leaders
• 📺 Webinars
• 🎥 Video Channels
• 🎙️ Podcasts
• 📚 Books
• 🎓 Courses
• 🧑‍💻 Blogs

Curated by ContactOut. And for real-time updates and insights, don’t forget to follow us on LinkedIn and Youtube

We plan to update this resource regularly. Share your feedback or suggestion here!

🏁 Starting Out

Relevance of Cold Outreach in 2023 and beyond

• 📌 Cold Email Marketing Guide: Best Practices & Outreach Campaign Strategy
• 📌 The State Of Cold Emailing In 2023: What’s Hot And What’s Not
• 📌 Is Cold Email Marketing Dead In 2023?
• 📌 Does Cold Email Work? What You Need To Know In 2023

🏗️ Pre-Outreach: Laying the Groundwork

Purchasing a New Domain

• 📌 Custom Tracking Domain Guide (For Email, Engagement & More)
• 📌 Scaling Outbound: Building A Sustainable Foundation For Success
• 📌 Why You Should Use A Separate Domain For Cold Email Outreach
• 📌 Domain Hacks: Creative Cold Email Domain Variations To Stand Out

Technical Aspects of Deliverability

• 📌 [Email Deliverability Checklist] Make Sure People Read Your Emails
• 📌 The Ultimate Guide To Email Deliverability [With Examples]
• 📌 Lavender Glossary: Email Deliverability Terms Made Simple
• 📌 Saastr 2023 & Mailshake: Email Deliverability Guide
• 📌 [How To Set Up Dkim For Your Domain] Create, Implement & Configure Dkim Records Correctly

Email Warm-Up Strategy

• 📌 Email Warm Up: 2 Types Of IP Warming Strategy
• 📌 How To Warm Up An Email With 7 Out-Of-The-Box Strategies
• 📌 All You Need To Know On Email Warmup In 2023

Creating a Reliable Email List

• 📌 85+ Tested Ways To Grow Your Email List Fast In 2023
• 📌 How To Build An Email List From Scratch: 11 Incredibly Effective Strategies
• 📌 39 Proven Ways To Grow Your Email List In 2023
• 📌 How To Build An Email List: 10 Tactics That Work
• 📌 Master Linkedin Prospecting In 2023: The Ultimate Guide
• 📌 Lead Enrichment: One-Click Hack To Get 80%+ Valid Emails

Understanding Your Audience

• 📌 How To Intelligently Define Your Ideal Customer Profile
• 📌 The Ultimate Guide To Defining Your B2b Target Audience (+ Free Buyer Persona Template)
• 📌 3 Steps To Create Detailed ICPs And Buyer Personas With AI

Goal Setting

• 📌 19 Smart Sales Goals Examples For Your Team
• 📌 Cold Email Open Rates Are Misleading You. Here’s What You Should Track Instead.
• 📌 How To Identify, Track And Report On Sales Metrics
• 🎓 The Cold Email Masterclass

✍️ Outreach: Crafting, Dispatching, and Engaging

Crafting an Effective Subject Line

• 📌 How To Write Cold Email Subject Lines That Get Opens
• 📌 28 Subject Lines That Will Get That Networking Email Opened
• 📌 16 Follow-Up Email Subject Lines To Steal For Your Next Campaign
• 📌 Writing Subject Lines, Opening Lines, And Body Copy
• 📌 The Science Of B2B Cold Email Subjects That Convert (+ Examples)

Email Composition

Personalization

• 📌 How To Build A Cold Email Personalization Process
• 📌 Gong Labs 4 Data-Backed Ways To Increase Your Email Reply Rate (And Book That Meeting)
• 📌 Cold Email Personalization: To Reuse Or Not To Reuse?
• 📌 8 Tools That Will Help You Automate Email Personalization
• 📌 A Personalization Framework For When You Have No Info
• 🎓 The Cold Email Masterclass Lesson 4 Personalization

Email Sequencing

• 📌 3 Email Sequence Examples That Generate Leads
• 📌 Email Sequencing: How To Win In 2023 [With Examples]
• 📌 Multichannel Sales Sequence That Converts Leads Into Customers
• 📌 How To Build A Nurture Sequence
• 📝 7 Irresistible Cold Email Templates

Writing Frameworks And Templates

• 📌 Updated: The Ultimate Compilation Of Lavender Sales Email Frameworks
• 📌 Want To Write Better Cold Emails Faster? Here’s How To Build Frameworks.
• 📌 The Case For Email Frameworks > Email Templates
• 📌 Cold Email Structure: The Winning Formula
• 📌 How To Format An Email: Best Practices And Examples
• 📌 How To Use The AIDA Model In Sales Emails

Ending Strong: Effective Call-To-Action

• 📌 UPDATED: The Ultimate Compilation of Lavender Sales Email Frameworks
• 📌 Call-to-action in Emails: Data-driven Tips & Examples That Convert
• 📌 THIS (SURPRISING) COLD EMAIL CTA WILL HELP YOU BOOK A LOT MORE MEETINGS
• 📌 43 Highly Effective Email CTAs

LinkedIn Messaging

• 📌 Best LinkedIn Cold Messages That Work In 2023 | Skylead
• 📌 Cold Outreach That Works in 2023 – Hyperise
• 📌 Linkedin Outreach: The Ultimate Guide for Sales [2023 Tips] – Evaboot
• 📌 How to Write the Perfect LinkedIn Cold Outreach Message (in 2023) – Norbert – VoilaNorbert
• 📌 LinkedIn Cold Message Examples that Get Replied to – Octopus CRM
• 📌 LinkedIn Outreach: Main Benefits and How to Do It in 2023 – Taplio
• 📌 5 Best Cold Outreach Templates for LinkedIn – BenchmarkONE
• 📌 Write Effective LinkedIn Cold Outreach – Nutshell CRM

Leveraging Templates and AI

• 📌 How An AI Writer Can Improve Your Email Writing Process
• 📌 3 Steps To Create Detailed Icps And Buyer Personas With AI
• 📌 3 Steps To Generate Personalized Outreach Sequence With AI
• 📌 How To Use ChatGPT For Sales Emails
• 📌 Cold Outreach Guide For Beginners – How To Get Started With AI
• 📌 5 Top Email Opening Tips [+ Hack To Create Custom Icebreakers In Seconds]

Mastering the Follow-Up

• 📌 How To Write A Sales Follow-Up Email After No Response [10 Templates]
• 📌 Gong Labs 7 Tips For Writing The Perfect Follow-Up Sales Email (According To Science)
• 📌 How Many Cold Email Follow-Ups Should You Send? The Data Says 4-9
• 📌 How To Write A Follow-Up Email After A Meeting
• 📌 How To Write A Follow-Up Email (+9 Successful Example Templates)
• 📝 8 Unignorable Sales Follow-Up Email Templates

Ensuring Deliverability

• 📌 222 Spam Words to Avoid If You Want Your Emails Delivered
• 📌 How to Bypass The Toughest Spam Filters: The Ultimate Checklist
• 📌 10+ Email Deliverability Tips to Evade the Spam Folder (2023)

Engagement and Relationship Building

• 📌 Relationship Selling: Definition, Techniques, And Examples
• 📌 Relationship Marketing: Definition, Techniques, And Examples
• 📌 11 Rapport-Building Questions To Ask In Your Next Sales Call
• 📌 3 Powerful Tactics To Build Rapport That Work Wonders In 2020
• 📌 Networking Email Templates To Build Meaningful Connections & Propel Your Career
• 📌 Gong Labs This Small-Talk Topic Builds Rapport And Boosts Win Rates
• 📌 Pain Points: How To Identify And Resolve Customer Problems

🤝 Transitioning from Email to Meeting

Securing the Meeting

• 📌 Meeting Request Email Templates + Subject Lines
• 📌 The Best 18 Meeting Scheduling Apps
• 📌 How Juston Warthen Booked 530+ Meetings In 6 Months 

Meeting Preparation

• 📌 Gong Video Call Checklist
• 📌 How To Stand Out In Sales: Write Call-Prep Notes Your Ae Will Love
• 📌 6 Meeting Agenda Examples [+Free Templates] For 2023
• 📌 How To Prepare An Effective Sales Meeting Agenda And Achieve The Desired Outcome

Conducting the Meeting

• 📌 A Quick Guide To An Effective Client Meeting
• 📌 The Key to Securing a Second Meeting with Your Prospects
• 📌 Overcoming Objections in Sales – A Data-Driven Approach
• 📌 Top 4 Sales Objections in 2023: How to Handle Them
• 📌 5 Tips To Overcoming Objections In Meetings

Post-Meeting Strategy

• 📌 14 Sales Follow-Up Email Templates To Steal For Your Next Cold Email Campaign
• 📌 Gong Labs 7 Tips For Writing The Perfect Follow-Up Sales Email (According To Science)
• 📌 How To Write A Thank You Email After Meeting In 2023
• 📝 19 Templates For Follow Up Emails After A Meeting, Conference, And More

📊 Post-Outreach: Analysis and Refinement

Evaluating Campaign Performance

• 📌 8 Lessons From Firing Squad On Optimizing Cold Email Performance
• 📌 Email Analytics: 15 Best Email Marketing Kpis And Metrics In 2023
• 📌 Email Metrics That Matter: Key Performance Indicators For Measuring Email Campaign Success
• 📌 Maximizing Email Marketing Success: Essential Metrics You Need To Know

Commitment to Improvement

• 📌 Cold Email A/B Testing: Boost Opens, Clicks & Replies With Split Tests
• 📌 Cold Email Case Study: 97% More Appointments After 1 A/B Test (W/ Templates)

Feedback Integration and Relationship Development

• 📌 The Ultimate Guide to Understanding Sales Engagement [2023]
• 📌 Closed loop feedback: What it is and why it’s an important part of customer experience
• 📌 Customer Feedback: Why It’s Important + 7 Ways to Collect It
• 📌 Client Relationships Guide: 13 Ways to Build Strong Relationships with Clients

📞 Cold Calling in 2023

• 📌 Cold Calling Guide with Proven Tips and Examples [Backed by Data]
• 📌 20 Cold Calling Tips To Help Improve Your Results in 2023
• 📌 Crush Your Number With These 9 Cold Calling Techniques
• 📌 How To Make Cold Calling Fun

👯‍♂️ Communities

• 🔗 Growth Hackers – A community for growth-focused professionals, with a section dedicated to cold outreach
• 🔗 Sales Hacker Community – A community for sales professionals discussing various strategies, including cold outreach
• 🔗 Cold Emailing 101 – A Facebook group where members share tips and tricks on cold emailing
• 🔗 Online Geniuses: A large Slack community for marketers, including those specializing in cold outreach
• 🔗 RevGenius: A community of revenue-generating sales and marketing professionals collaborating to empower each other
• 🔗 Sales Stack: A Product Hunt category with tools and communities focused on sales, including cold outreach
• 🔗 CopyAI Community: A community centered around copywriting, including cold email copy
• 🔗 Traffic Think Tank: An SEO and marketing membership community that often discusses outreach techniques
• 🔗 Email Geeks: A Slack community dedicated to all things email, including discussions on cold outreach strategies

🧠 Thought Leaders

• 🔗 Bryan Kreuzberger – Founder of Breakthrough Email
  
• 🔗 Heather R. Morgan – CEO of Salesfolk
• 🔗 Jason Bay – Co-founder of Blissful Prospecting
• 🔗 Mark Kosoglow – Ex-VP of Sales at Outreach.io
• 🔗 John Barrows – Sales Trainer and Consultant at JBarrows Sales Training
• 🔗 Jacco vanderKooij – Founder of Winning By Design
• 🔗 Tito Bohrt – Founder and CEO of AltiSales
• 🔗 Rex Biberston – COO at The Sales Developers
• 🔗 Brandon Bornancin – CEO at Seamless.AI
• 🔗 Devin Reed – Head of Content Strategy at Gong.io
• 🔗 Phil M. Jones – Author of “Exactly What to Say”
• 🔗 Aaron Ross – Co-author of “Predictable Revenue”
• 🔗 Max Altschuler – Ex-VP of Marketing at Outreach.io and Author of “Sales Engagement”
• 🔗 Tamara Schenk – Research Director at CSO Insights
• 🔗 Kendra Lee – President at KLA Group
• 🔗 Lori Richardson – CEO of Score More Sales
• 🔗 Dave Kurlan – CEO of Objective Management Group

📺 Webinars

• 🔗 How To Not Suck At Personalizing Cold Emails – Lemlist Webinars
• 🔗 Cold Email Master Class – Guillaume Moubeche
• 🔗 Cold Emailing Techniques for 2023 – InsideSales Webinar Series
• 🔗 The Anatomy of a Perfect Cold Email – Sales Hacker Webinars
• 🔗 Cold Email Outreach: Best Practices – HubSpot Academy
• 🔗 Cold Emailing in a Post-Pandemic World – Outreach.io Webinar Series
• 🔗 The Art and Science of Cold Emailing – Yesware Webinar Series
• 🔗 Cold Email Outreach Strategies – DiscoverOrg Webinars
• 🔗 Cold Emailing for SaaS Companies – SaaStr Webinars
• 🔗 Advanced Cold Emailing Techniques – Salesloft Webinars

🎥 Video Channels

• 🔗 ContactOut’s Cold Email Mastery Workshop (Our Top Choice)
• 🔗 Lavender AI –  Sales email tips, entertainment, Training, and Lavender updates
• 🔗 Close – A channel by Close CRM with sales tips and strategies
• 🔗 Lemlist – The Official Channel of Lemlist, discussing email outreach strategies
• 🔗 Mailshake – A channel by Mailshake, focusing on cold email outreach
• 🔗 Hyperise – A channel discussing personalized cold email techniques
• 🔗 Instantly – How To Send 1000+ Cold Emails/Day With 50% Open Rates Using Instantly.ai (Step By Step Guide)
• 🔗 How To Cold Email Clients – Best Cold Email Templates

🎙️ Podcasts

• 🔗 Mastering Cold Emails in 2023 – The Sales Evangelist
  
• 🔗 Crafting the Perfect Cold Email – The Advanced Selling Podcast
• 🔗 The Art of the Follow-Up Email – The Modern Selling Podcast
• 🔗 Cold Emailing vs. Cold Calling – The Sales Leadership Show
• 🔗 Cold Email Outreach with Jeremy & Jack – Jeremy Chatelaine and Jack Reamer discuss strategies and tactics around cold email outreach
• 🔗 Wanna Grow Your Podcast? Here Are 3 Amazing Cold Outreach Email Tips – Tips on growing your podcast audience through cold outreach
• 🔗 How to Craft a Compelling Podcast Pitch (With Email Examples & Template) – A guide on crafting the perfect pitch for podcast guesting
• 🔗 Podcast Outreach – A guide on reaching out to potential podcast guests
• 🔗 Podcast Guesting for Small Business Growth: A Comprehensive Outreach Guide – How podcast guesting can benefit small businesses
• 🔗 LinkedIn Networking: How To Write A Cold Outreach Email – A Forbes article on crafting a cold outreach email for LinkedIn networking
• 🔗 3 Podcast Email Templates to Get Featured – Lemlist’s guide on getting featured on podcasts using email templates

📚 Books

• 📓 The Cold Email Manifesto by Alex Berman & Robert Indries
• 📓 The Ultimate Cold Email Playbook by Autoklose
• 📓 Predictable Revenue by Aaron Ross and Marylou Tyler
• 📓 Cold Calling Techniques (That Really Work!) by Stephan Schiffman – A guide to effective cold calling strategies for modern sales professionals
• 📓 Fanatical Prospecting by Jeb Blount – Offers techniques for improving prospecting and developing a robust pipeline through multiple communication channels, including cold outreach
• 📓 New Sales. Simplified. by Mike Weinberg – Focuses on securing meetings with potential clients and creating new opportunities through effective outreach
• 📓 Cold Calling is a Waste of Time by Frank J. Rumbauskas Jr. – Offers insights into alternative strategies to traditional cold calls
• 📓 The Conversion Code by Chris Smith – Captures internet leads and then converts them into effective sales calls and appointments
• 📓 High-Profit Prospecting by Mark Hunter – Strategies for finding the best leads and driving breakthrough sales results
• 📓 The Sales Development Playbook by Trish Bertuzzi – Build a repeatable pipeline and accelerate growth with inside sales

🎓 Courses

• 🔗 Cold Emailing by Pavilion
• 🔗 Cold Email Prospecting on LinkedIn Learning
• 🔗 Cold Email University by Cold Email University
• 🔗 Cold Emailing by Pavilion – Comprehensive Outreach
• 🔗 [Practical] 5-Step Framework: Get Started With Cold Outreach – Generate B2B leads with the best cold outreach set-up
• 🔗 Snovio Academy: From Lead Generation to Closing Deals – Learn prospecting techniques and outreach strategies that result in more sales with minimum input
• 🔗 Conversational Selling Playbook for SDRs – by Salesforce
• 🔗 What Is Lead Generation? And How to Get Started – Coursera
• 🔗 LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn for Entrepreneurship, Startups Business – Skillshare
• 🔗 Email Marketing Course: Get Certified in Email Marketing – Hubspot

🧑‍💻 Blogs

• 🔗 Saleshandy – Discuss how to get more customers for your SaaS through cold emails
• 🔗 Reditus – Explores the effectiveness of cold email outreach for Saa
• 🔗 Paddle – Provides insights on using cold outreach to generate B2B SaaS leads
• 🔗 Postaga – Discusses the underrated approach of cold email marketing for SaaS
• 🔗 ProductLed – Unleashes the power of cold emails in SaaS with strategies for success
• 🔗 Hexospark – Offers the best SaaS cold email outreach templates
• 🔗 QuickMail – Discover the complete process to see results with cold email and using outreach to grow your SaaS
• 🔗 Clay – Provides cold email copywriting frameworks for SAAS companies
• 🔗 Revnew – Discusses the relevance of cold email marketing for SaaS in 2023
• 🔗 SaaS Boost – Shares cold email best practices for SaaS companies
• 🔗 Stunning Blog – Offers cold emailing tips for SaaS
• 🔗 Growmeorganic – Discusses how cold emails can be an effective strategy for business-to-business (B2B) SaaS
• 🔗 Single Grain – Provides steps to get more SaaS customers with cold emails
• 🔗 Rocket SaaS – Shares 5 SaaS cold outreach strategies to leverage for your business
• 🔗 Databox Blog – Offers 7 effective cold prospecting strategies for SaaS sales
• 🔗 PiPiADS – Demonstrates how to do cold email outreach for SaaS customers
• 🔗 WiseStamp – Provides a complete guide to cold email outreach
• 🔗 Baremetrics – Shares steps on how to drive SaaS growth with cold email
• 🔗 Smartlead – Discusses how to generate leads for your SaaS business with cold emails
• 🔗 Zendesk – Offers 7 cold email templates that skyrocket response rates

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