🔗 Paddle (formerly ProfitWell)
Day 0
**Subject** Who doesn’t want to hear about pricing optimization? 😉
**Body**
Hi {{first_name}},
At Paddle we’re always looking to provide insights and sharing our knowledge. We want to share with you some more key lessons we’ve learned working with hundreds of software companies.
Here is for instance how to make an impact through pricing optimization.
If you would like to find out how we can do something similar for your company, ask for a demo!
Best,
John Doe
Account Executive – Paddle
Day 5
**Subject** They made it – moved to smart subscriptions, grew their recurring revenue
**Body**
Hi {{first_name}},
We just wanted to share this story with you and this is one of our favorite stories to tell!
One of our clients, Flixel, managed to see an uplift in recurring revenue by enabling smarter subscriptions. In this case study, you can read in 30 seconds how they achieved this massive improvement.
Mark, their CTO, shared what he learned along the way, and said: “People mostly bought our software when there was a promotion, so we made lots of money one month and then very little the next month: it’s hard to run a business like that”.
Are you in the same situation? If you want to see how you could make the same move easily, have a quick chat with us.
Best,
John Doe
Account Executive – Paddle
Day 12
**Subject** Friday news
**Body**
Happy Friday!
Wanted to share with you three valuable functionalities that will be so useful for Amplemarket.
Play with the latest demo version of our itemised checkout (here). It’s a way for your customers to buy subscription seats of different custom type (admin, premium, read-only, etc). Front-end is only demo, we have great APIs behind it.
Upsell to your customers? With our latest feature you can immediately identify whether your customers belong to teams / corporations, so you can upsell.
You’ll love to access Paddle and be able to seamlessly view all your meaningful subscription metrics (MRR, Churn, etc.)
Let me know if you want to see those in motion.
Speak soon,
John Doe
Account Executive – Paddle
source: goodsalesemails.com