ContactOut’s Definitive Guide to Creating Your Sourcing Strategy

What is this about? 🤷‍♂️

Today, we’re diving deep into the world of Pre-sourcing. It’s not just about finding talent; it’s about strategically identifying them, ensuring we’re looking in all the right nooks and crannies.


What will you learn by the end of this guide? 🧐

By the time you reach the end, you’ll be well-versed in Market and Talent Intelligence, two game-changers in the modern recruitment arena. You’ll know how to harness these tools to make your recruitment process smarter, sharper, and more efficient. Plus, you’ll gain insights into performing a talent market analysis using publicly available data.


Why is it important? 🤔

In the ever-evolving recruitment landscape, staying updated is a necessity. With the right insights, you’re not just keeping pace; you’re setting the pace. And that’s where Market and Talent Intelligence come in, ensuring you’re always a step ahead.


Here’s the step by step to do it 📝:

Market Intelligence: Your Recruitment Perspective 🔭

What is it for?

Market Intelligence provides a macro view of the employment landscape, helping recruiters understand industry trends, demands, and shifts. They come in many forms, namely:

1. Competitive Analysis – Understand where your company stands in the job market.

Use platforms like or Payscale to compare your company’s compensation packages against competitors.

Tools you can use:


🐸 Robert Walters or Robert Half Salary Benchmarks

🐸 Bureau of Labor Statistics (BLS): Mainly for U.S.hiring but respective governments would have similar sources

Good For: Identifying areas where your company might need to adjust its offerings to remain competitive.


Software engineering salary range.
Image source:


2. Geographical Insights – Identify talent-rich regions.

If you’re hiring software developers, cities like Toronto or San Francisco might be high on your list due to their tech hubs.

Good For: Allocating recruitment resources more efficiently.

Tools you can use:

🐸 LinkedIn Talent Insights

Top 10 tech cities
Image source:

Talent Intelligence: A Comprehensive Overview 🏊‍♂️

What is it for?

Talent Intelligence focuses on understanding individual candidates, leveraging data to make informed recruitment decisions.

1. Comprehensive Candidate Profiling – Dive deep into a candidate’s profile.

Use platforms like LinkedIn to verify a candidate’s work history and relevant projects.

Good For: Ensuring a candidate’s skills and experiences align with the role.

Example candidate profile.
Image source:


2. In-house Talent Analysis – Understand what makes your top employees tick.

Conduct internal surveys to identify common traits among your top performers.

Good For: Refining your candidate search criteria.

3. Engagement Metrics Scrutiny – Track and analyze candidate past/present engagement metrics.

If candidates frequently drop out after a particular interview round, it might be worth revisiting the content or format of that round.

Good For: Continuously improving the candidate experience.

Lever recruitment pipeline.
Image source:



Next steps 👉:

  • Design recruitment marketing campaigns targeting specific talent pools.
  • Revisit your applicant database and refine your search based on your new insights.
  • Adjust your recruitment strategies based on the data-driven insights you’ve gathered.


Further resources 📚:

📹 Search Strategy: Beyond the Buzzwords: a must watch if you want to 10x your sourcing approach ⭐ Our top choice!
📹 Dueling Sourcers Playlist: bitesized pieces of sourcing hacks by seasoned pros
📹 Spinning Up a New Search- Mike ‘Batman’ Cohen: make hyper-personalized bulk messages
📹 Become a LinkedIn Search Ninja: Advanced Boolean Search | Talent Connect London 2014
📌 Boolean Search Cheatsheet: a comprehensive list of Boolean search strings. Bookmark this!


⬅️ Back to Recruitment Mastery Hub