Bill Luken
VP Account Director at Arnold Worldwide | Brooklyn, New York, United States
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Bill Luken serves as the Vice President Account Director at Arnold Worldwide, where he leads the account management for a prominent direct-to-consumer (DTC) television pharmaceutical brand, specifically focusing on Rexulti for Otsuka Pharmaceutical, Inc. and Lundbeck Pharmaceuticals. With over 13 years of experience in account management at creative agencies, Bill has honed his expertise in developing integrated campaigns that effectively resonate with target audiences. His comprehensive understanding of brand-building and messaging development has been instrumental in driving successful outcomes for mid-to-large healthcare brands.
In his current role, Bill oversees a dynamic team of account, creative, strategy, customer experience (CX), and project managers, ensuring that all aspects of the 360-degree campaign creative development are executed seamlessly across various channels. His extensive channel expertise spans broadcast TV, online video content, social media, display advertising, print, and CRM, allowing him to craft cohesive and impactful marketing strategies that engage patients and healthcare professionals alike.
Bill is particularly adept at evolving brand campaigns annually, leveraging new audience insights and shifting marketing objectives to maintain relevance in a competitive landscape. His skills in email marketing, digital media, and patient education further enhance his ability to create unbranded campaigns that inform and empower consumers. As a leader in the pharmaceutical marketing space, Bill Luken continues to drive innovation and excellence at Arnold Worldwide, ensuring that his clients achieve their strategic goals while fostering meaningful connections with their audiences.
VP Account Director at Arnold Worldwide in April 2019 to Present
Account Director at Havas Health & You in January 2016 to March 2019
Account Supervisor at Havas Tonic in February 2013 to January 2016
Senior Account Extrovert at Extrovertic in January 2012 to January 2013
Account Extrovert at Extrovertic in January 2011 to January 2012
Account Executive at Grey Healthcare Group in January 2009 to January 2010
New Business Coordinator at Grey Healthcare Group in January 2008 to January 2009
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Emerson College, B.S., October 2026
Yorktown High School, October 1995 to October 2026
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Email Marketing
Advertising
Relationship Marketing
CRM
Direct Marketing
Digital Strategy
Online Advertising
Account Management
Direct Mail
Product Launch
Integrated Marketing
New Business Development
Marketing Communications
Digital Media
Brand Management
Online Marketing
Branding & Identity
Brand Positioning Strategies
eCRM
Print Ads
Microsoft Excel
Oral Care
Hepatitis C
DTC
DTP
Patient Education
HIV
Multiple Sclerosis
Unbranded Campaigns
Blockbuster Drug
Finance
Brand Planning
OPDP
HCP
PowerPoint
Website Development
Banner Ads
Project Scope Development
CNS disorders
Brand Marketing
Brand Strategy
Budgeting
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Discover more about Arnold WorldwideWhat is Bill Luken email address?
Email Bill Luken at [email protected] and [email protected]. This email is the most updated Bill Luken's email found in 2026.
What is Bill Luken phone number?
Bill Luken phone number is 9145232014.
How to contact Bill Luken?
To contact Bill Luken send an email to [email protected] or [email protected]. If you want to call Bill Luken try calling on 9145232014. (updated on August 27, 2024)
What company does Bill Luken work for?
Bill Luken works for Arnold Worldwide
What is Bill Luken's role at Arnold Worldwide?
Bill Luken is VP Account Director
What industry does Bill Luken work in?
Bill Luken works in the Marketing & Advertising industry.
Bill Luken Email Addresses
Bill Luken Phone Numbers
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