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Ali Smolens

Senior Producer, Digital Production @ Havas Tonic

Senior Producer, Digital Production at Havas Tonic

Greater New York City Area

Ranked #558 out of 11,168 for Senior Producer, Digital Production in New York

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Ali Smolens's Email Addresses & Phone Numbers

Ali Smolens's Work Experience

Havas Tonic

Senior Producer, Digital Production

Greater New York City Area

Edelman

Senior Digital Project Manager

May 2015 to August 2016

Greater New York City Area

Text100

Digital Senior Account Executive

April 2014 to January 2015

Greater New York City Area

Ali Smolens's Education

University of Miami

School of Communications

Ali Smolens's Professional Skills Radar Chart

Based on our findings, Ali Smolens is ...

Carefree
Strong sense of self
Outgoing

What's on Ali Smolens's mind?

Based on our findings, Ali Smolens is ...

50% Left Brained
50% Right Brained

Ali Smolens's Estimated Salary Range

About Ali Smolens's Current Company

Havas Tonic

Frequently Asked Questions about Ali Smolens

What company does Ali Smolens work for?

Ali Smolens works for Havas Tonic


What is Ali Smolens's role at Havas Tonic?

Ali Smolens is Senior Producer, Digital Production


What is Ali Smolens's personal email address?

Ali Smolens's personal email address is a****[email protected]


What is Ali Smolens's business email address?

Ali Smolens's business email addresses are not available


What is Ali Smolens's Phone Number?

Ali Smolens's phone (212) ***-*368


What industry does Ali Smolens work in?

Ali Smolens works in the Marketing and Advertising industry.


About Ali Smolens

📖 Summary

Senior Producer, Digital Production @ Havas Tonic Greater New York City AreaSenior Digital Project Manager @ Edelman Social media management and content creation across a variety of consumer + tech brands including Samsung Mobile + Electronics (managed work streams across TV, home appliances, cameras, corp, mobile + tables); iRobot (Roomba product line), GE, Trojan, Shire + Biogen. From May 2015 to August 2016 (1 year 4 months) Greater New York City AreaDigital Senior Account Executive @ Text100 Broad knowledge and experience with integrated marketing disciplines, encompassing paid, earned, owned and social media• Develop creative & strategic integrated multi-channel communications and marketing programs for clients enabling them to successfully build profitable, long-term relationships with customers• Support new business opportunities, client work, strategic proposition, training, product development, supplier identification and vendor management• Lead research and other analytical techniques to drive significant insights around client, customer, channel and digital ecosystems o Research includes: Digital Landscape Analysis and Market Trends, Target Insights and Persona Analysis, Social Media Audits and Competitive Overviews• Identify traditional, non-traditional and innovation opportunities for customer awareness, engagement and retention that deepen customer relationships and drive increased value for both the customer and brand• Develop Key Performance Metrics, measurement models and reporting methods that tie to strategic recommendations• Work with client account teams in response to client briefs, review strategic concepts and help facilitate delivery on agreed upon strategy and methodologies• Project Management from conception and ideation through deployment, serving as both a client partner and internal team leader• As Project Manager, work across teams to establish requirements, insights and directions to define the scope of work/expectations, develop detailed project plans and produce estimates o Project Management duties include: coordinating resources, tasks and schedules to manage production process, timelines, budget, deliverables and staffing From April 2014 to January 2015 (10 months) Greater New York City AreaGlobal Community Manager @ Text100 In this role, I was responsible for overseeing and managing Text100's global digital strategy across their social media properties including Facebook, Twitter, LinkedIn, YouTube, Pinterest, WordPress, and Google+.• Established and implemented Text100’s brand voice and messaging, engaging directly with key audiences including clients, prospects, media, analysts, industry influencers, peers and prospective recruits • Oversaw regional digital leads responsible for managing over a dozen global social platforms across NA, EMEA and APAC• Ensured content was cohesive and on-brand while customizing each region’s messaging for in-country market• Produced original and curated content – blog posts, tweets, infographics, memes, video, thought leadership articles• Sourced proactive engagement opportunities, developed influencer relations recommendations, managed and escalated user requests and inquiries• Responsible for producing monthly and quarterly reporting on metrics, measurement, analytics and audience insights• Developed global trainings for cross-office use including best practices for current and developing social platforms, SEO, paid social buying and community management• Direct liaison with the CEO, responsible for managing personal social profile From April 2013 to April 2014 (1 year 1 month) Greater New York City AreaSocial Media & PR Manager @ Viggle Inc. I helped develop Viggle’s online brand and social presence across all social media channels. I communicated the personality of Viggle’s brand, employees, ad partners and network partners – including DIRECTV and Verizon – through social media. Working with acquisition marketing, I helped to ensure social media integration - both engaging existing members and attracting new users. Additionally, I managed content calendar creation and execution across all social channels, coordinated with the Customer Support team on proactive/reactive messaging around product issues and was responsible for all corporate sponsorship opportunities & speaking engagements for senior management. I also managed the relationship with the external PR agency. From September 2012 to December 2012 (4 months) Greater New York City AreaAccount Executive, Media Strategies @ MWW Group • Managed multiple accounts – direct client liaison and point-of-contact• Facilitated and developed online media partnerships with bloggers – produced webisodes, created online giveaways/ contest promotions• Managed client social media channels for: Facebook/Twitter/foursquare/Pinterest/ Tumblr/YouTube/Wikipedia o Included content development, audience engagement and media monitoring• National & regional media relations for print, broadcast, radio, online and blogs• Wrote press releases, media pitches and new business decks• Secured media placements in all top tier media outlets including the New York Times, USA Today, CNN, Elle, Harpers Bazaar, Wall Street Journal, The Huffington Post• Secured top-level social figures for client speaking engagements/events• Strong media relationships/contacts in: Travel, Real Estate/Luxury, Beauty/Fashion & Retail, Health/Wellness, Music, Consumer, Non-Profit, Personal Finance, Business/Corporate, Education From August 2010 to February 2012 (1 year 7 months) Greater New York City AreaAccount Executive @ Maury Rogoff PR & Marketing • Responsible for securing local/national press coverage in print, broadcast & online media outlets for all clients• Pitched, wrote press releases, media alerts, backgrounders, compiled press lists• Responsible for launching national PR campaign for new, luxury tequila brand, PaQui Tequila – garnered local/national reviews/ long-lead features• Launched StarKist’s “Have You Been StarKist?” Health & Happiness Tour – Responsible for 5-city national tour, securing celebrity spokesperson, brainstorming & creation of initial concept/aesthetics for tour From January 2010 to July 2010 (7 months) Greater New York City AreaPublicist @ The Peggy Siegal Company • Press and media outreach on behalf of clients – print/online• Secured journalists/photographers to cover red carpet/ press lines/ events• Handled talent at upscale events/ screenings/ product launches From June 2009 to February 2010 (9 months) Greater New York City AreaAssistant to Partner, Cynthia Swartz @ 42West • Wrote/compiled and managed talent schedules/ status reports/ press reaction memos• Organized press days/ interviews/ photo shoots/ in-studio tapings/appearances• Liaison with talent/ filmmakers/ producers/ directors/ writers/ press• Wrote and compiled press kits/ press notes/ press releases/ bios• Managed festivals: Toronto International, Tribeca, Cannes, Venice, Sundance, SXSW• Academy campaigns for: No Country for Old Men, There Will Be Blood, Michael Clayton, Revolutionary Road, Doubt, The Kite Runner, The Diving Bell and the Butterfly, Margot at the Wedding, Wendy and Lucy, Elegy, Gomorrah, Che, Trouble the Water From September 2007 to March 2009 (1 year 7 months) Greater New York City AreaIntern @ PMK/HBH *Clipped and routed various publications daily/ compiled press kits/ wrote press releases, bios, backgrounders*Assisted publicists with large scale events including the 60th Annual Tony Awards*Arranged schedules for publicists and their clients*Helped assistants with overflow of daily From June 2006 to August 2006 (3 months) Greater New York City AreaIntern @ Rubenstein Public Relations *Wrote press releases/compiled media kits*Assisted at several client events/brought in a prospective new client From June 2004 to August 2004 (3 months) Greater New York City AreaSenior Integrated Producer @ Area 23 Oversaw digital production across $3MM+ launch brand. Campaigns included HCP + DTC digital, print and broadcast production. From December 2016 to July 2017 (8 months) Greater New York City Area


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In a nutshell

Ali Smolens's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

0 year(s), 10 month(s)

Ali Smolens's Willingness to Change Jobs

Unlikely

Likely

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Ali Smolens's Social Media Links

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