Betsy Sellars
Head of Activation at DELVE | Boulder, Colorado, United States
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Betsy Sellars currently serves as the Head of Activation at DELVE, where she leverages her extensive expertise in marketing strategy, media planning, and data-driven decision-making to drive impactful business outcomes. In her role, Betsy oversees the agency’s integrated activation efforts across media channels—including programmatic advertising, paid search, and paid social—ensuring that campaigns are not only innovative but also aligned with client objectives and measurable KPIs. Her leadership in creative development, operations, and measurement & analytics enables DELVE to deliver holistic, results-oriented solutions that maximize ROI and enhance brand visibility.
Betsy’s deep understanding of behavioral targeting, attribution modeling, and e-commerce optimization allows her to craft highly targeted media strategies that resonate with specific audiences while continuously refining campaign performance through advanced data analysis. Her expertise in operating budgets and media strategy ensures resource allocation is optimized for maximum impact, while her proficiency in lead generation and social media marketing helps clients achieve sustained growth. As a member of the executive leadership team, Betsy fosters cross-functional collaboration, driving innovation and operational excellence across the organization.
Her passion for integrating data insights with creative activation has positioned her as a strategic partner to clients and internal teams alike. Betsy’s ability to translate complex analytics into actionable strategies—coupled with her strong leadership in team building and process improvements—continues to elevate DELVE’s reputation as a forward-thinking agency that delivers measurable results in a competitive digital landscape.
Head of Activation at DELVE in March 2023 to Present
Head of Media at DELVE in February 2020 to March 2023
VP, Media at IMM - Ideas Made Measurable in July 2017 to February 2020
Group Partnership Director at IMM - Ideas Made Measurable in March 2016 to July 2017
Client Partnership Director at IMM - Ideas Made Measurable in May 2015 to March 2016
Senior Client Services Manager at IMM - Ideas Made Measurable in February 2014 to April 2015
Client Services Manager at IMM - Ideas Made Measurable in January 2013 to January 2014
Manager, Marketing Analytics at Cars.com in March 2012 to January 2013
Associate Online Marketing Manager at Cars.com in May 2008 to February 2012
Dealer Support Supervisor at Cars.com in March 2006 to April 2008
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Loyola University Chicago, Bachelor of Arts (B.A.), October 2026
Aquinas High School, October 1998 to October 2026
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Business Operations
Cross-functional Team Leadership
Digital Marketing
Customer Acquisition
Marketing Strategy
Web Analytics
Online Advertising
SEM
Analytics
Digital Media
Mobile Marketing
Advertising
Display Advertising
Strategy
PPC
Digital Strategy
Interactive Marketing
E-commerce
Consumer Insights
Direct Marketing
Data Analysis
Search Advertising
Creative Development
Operating Budgets
Marketing
Social Media Marketing
Integrated Marketing
Demand Generation
Interactive Advertising
Google Analytics
Google Adwords
Lead Generation
Management
Media Strategy
Omniture
Marketing Analytics
A/B testing
Behavioral Targeting
Landing Page Optimization
Attribution
Attribution Modeling
Cross Channel Marketing
E-commerce Optimization
Programmatic Media Buying
New Business Opportunities
Web Marketing
Creative Direction
Online Acquisition
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Discover more about DELVEWhat is Betsy Sellars email address?
Email Betsy Sellars at [email protected] and [email protected]. This email is the most updated Betsy Sellars's email found in 2026.
How to contact Betsy Sellars?
To contact Betsy Sellars send an email to [email protected] or [email protected]. (updated on May 06, 2025)
What company does Betsy Sellars work for?
Betsy Sellars works for DELVE
What is Betsy Sellars's role at DELVE?
Betsy Sellars is Head of Activation
What is Betsy Sellars's Phone Number?
Betsy Sellars's phone (303) ***-*234
What industry does Betsy Sellars work in?
Betsy Sellars works in the Marketing & Advertising industry.
Betsy Sellars Email Addresses
Betsy Sellars Phone Numbers
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