Paul Fitting

Paul Fitting currently serves as Co-Founder and Managing Partner at Fitting & Zidd, LLC, a dynamic web design, development, and management firm dedicated to empowering multi-location businesses through innovative digital solutions. In his leadership role, Paul leverages his extensive expertise in marketing, advertising, and business development to drive strategic growth and deliver tailored web platforms that enhance brand visibility and customer engagement. One of his notable projects includes the development of the CherriPik app, a universal store app designed to streamline operations for multi-location retailers, demonstrating his commitment to creating scalable, user-centric digital tools that meet evolving market demands.

With a strong foundation in management and entrepreneurship, Paul specializes in integrating marketing communications, social media marketing, and web marketing strategies to optimize client outreach and brand positioning. His proficiency in marketing strategy and public relations ensures that clients not only establish a compelling online presence but also sustain meaningful engagement with their target audiences. As a seasoned entrepreneur with an MBA focused on Marketing and Finance from Pennsylvania State University, Paul combines analytical acumen with creative problem-solving to develop innovative solutions that align with clients’ business objectives.

At Fitting & Zidd, Paul’s leadership emphasizes a collaborative approach, fostering a culture of continuous innovation and client-centric service. His deep industry knowledge and skills in small business management position him as a trusted partner for organizations seeking to leverage digital platforms for growth and competitive advantage. Through his work, Paul continues to shape the future of web marketing and digital entrepreneurship, helping businesses thrive in an increasingly digital landscape.