Betsy Larson
Vice President Strategic Partnerships at Claritas | Parker, Colorado, United States
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Betsy Larson serves as the Vice President of Strategic Partnerships at Claritas, where she leverages over a dozen years of extensive experience in online marketing to drive significant business growth and foster enduring client relationships. In her current role, Betsy directly manages a diverse portfolio of strategic partner relationships within the digital media landscape, ensuring that each partnership aligns with Claritas' overarching goals and objectives. Her expertise in online marketing analysis, media planning, and performance testing enables her to identify and capitalize on emerging trends, allowing her team to consistently exceed revenue targets.
Betsy is particularly adept at navigating the complexities of affiliate networks and digital marketing strategies, utilizing her skills in pay-per-click (PPC) advertising and email marketing to optimize campaign performance. Her client-centric approach has not only solidified long-term partnerships but has also established her as a trusted advisor among key stakeholders. By fostering collaboration and innovation within her team, Betsy ensures that Claritas remains at the forefront of the industry, delivering exceptional value to clients.
Among her key projects, Betsy has spearheaded initiatives that integrate direct mail with digital strategies, creating a cohesive marketing experience that enhances customer engagement and drives conversion rates. Her ability to blend traditional and digital marketing techniques exemplifies her forward-thinking mindset and commitment to excellence. As a leader, Betsy is passionate about mentoring her team, cultivating a culture of continuous improvement, and empowering her colleagues to achieve their full potential in the fast-evolving world of online marketing.
Vice President Strategic Partnerships at Claritas in January 2022 to Present
Client Services Director at Claritas in May 2019 to January 2022
V. P. Client Services at SmarterChaos.com in July 2016 to May 2019
Senior Account Manager at ShopAtHome.com in October 2014 to June 2016
Affiliate Manager at Adperio in September 2013 to October 2014
Fundraising/Volunteer Coordinator at Beacon Place, LLC in October 2012 to September 2013
Volunteer/Fundraising at Holy Family Food Pantry in March 2011 to October 2012
National Account Executive, Consumer Products and Services at CollegeRecruiter.com in November 2008 to January 2010
Owner at Prairie Media Group, Inc. in June 2005 to September 2008
VP Business Development at Mixed Media Holdings, Inc in March 2001 to June 2005
Account Manager at Gamebay.com in May 2000 to March 2001
Account Rep at IBM in January 1989 to January 1990
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Marketing Analytics
Online Marketing Analysis
Marketing Budget Management
Performance Testing
Media Planning
Affiliate Networks
Relationship Building
Affiliate Management
Business-to-Business (B2B)
Marketing Strategy
Business Strategy
Project Management
Account Management
Digital Strategy
Online Advertising
PPC
Advertising
Blogging
Business Development
Direct Mail
Affiliate Marketing
Fundraising
Email Marketing
Newsletters
Sales
Management
Online Marketing
Marketing
CRM
Social Media Marketing
Digital Marketing
Lead Generation
Pay Per Click (PPC)
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Discover more about ClaritasWhat is Betsy Larson email address?
Email Betsy Larson at [email protected]. This email is the most updated Betsy Larson's email found in 2026.
What is Betsy Larson phone number?
Betsy Larson phone number is 847-528-2478.
How to contact Betsy Larson?
To contact Betsy Larson send an email to [email protected]. If you want to call Betsy Larson try calling on 847-528-2478. (updated on May 06, 2024)
What company does Betsy Larson work for?
Betsy Larson works for Claritas
What is Betsy Larson's role at Claritas?
Betsy Larson is Vice President Strategic Partnerships
What industry does Betsy Larson work in?
Betsy Larson works in the Internet industry.
Betsy Larson Email Addresses
Betsy Larson Phone Numbers
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