Betha Christy

Betha Christy currently serves as the Business Development Manager at ADA, where she plays a pivotal role in driving the company's growth within the competitive retail industry. Her expertise lies in identifying and cultivating strategic partnerships, leveraging her deep understanding of marketing technology solutions to meet client needs. Betha's approach combines innovative pipeline generation strategies with targeted prospecting, ensuring her team consistently meets or exceeds quarterly sales targets. She excels in solutioning, working closely with consultants and technology vendors to craft tailored marketing technology services that enhance client engagement and loyalty.

In her role, Betha is instrumental in creating and refining target verticals for marketing technology solutions, aligning her efforts with ADA’s broader strategic planning initiatives. Her project management skills are evident as she oversees the solutioning process from initial client engagement through to delivery, acting as a liaison between clients, internal teams, and external vendors to ensure seamless execution. Betha’s proficiency in negotiation and customer relationship management (CRM) enables her to build lasting client relationships, fostering trust and loyalty that translate into long-term business growth.

Her background in loyalty marketing and customer loyalty management further enhances her ability to develop innovative loyalty programs that drive customer retention and lifetime value. Betha’s leadership and management skills empower her to guide her team effectively, ensuring alignment with ADA’s strategic objectives. With a strong foundation in marketing communication from the London School of Public Relations – Jakarta, she combines industry knowledge with a customer-centric approach, positioning ADA as a leader in retail marketing technology solutions.