Benedict Au

Benedict Au is a seasoned Social Account Manager at Grayling, where he leverages his extensive expertise in social media strategy, digital marketing, and content development to elevate client brand presence across diverse markets. Currently, Benedict leads the social media efforts for Huawei Global, overseeing a dynamic team across Singapore and Hong Kong. His role involves crafting innovative social campaigns, managing cross-functional collaborations, and ensuring seamless execution of high-impact initiatives that resonate with target audiences. Benedict's strategic approach has been instrumental in driving engagement during major industry events such as Mobile World Congress (MWC) 2023 and 2024, as well as supporting quarterly product launches that require meticulous planning and alignment with brand objectives.

With a strong background in developing comprehensive content strategies, Benedict excels in creating compelling narratives that enhance brand storytelling and foster audience loyalty. His fluency in English and Mandarin allows him to craft culturally relevant content tailored to diverse markets, further amplifying brand reach. Benedict’s skill set encompasses digital marketing media, social media management, creative writing, and campaign execution, complemented by proficiency in tools like Adobe InDesign and Microsoft Excel for content creation and analytics. His negotiation skills and professional communication ensure effective stakeholder engagement and seamless collaboration across teams and clients.

Benedict’s passion for innovative digital strategies and his ability to adapt to the rapidly evolving social media landscape make him a valuable asset in driving brand growth and audience engagement for clients like Huawei. Whether managing complex campaigns or developing creative content, Benedict remains committed to delivering measurable results that align with clients’ strategic goals.