Ben Runhaar

Ben Runhaar currently serves as the Product & Marketing Manager for EMEA at AGC, where he leverages his extensive expertise in B2B sales, product management, and market development to drive growth across the region. In this strategic role, Ben oversees the marketing and sales initiatives for AGC’s advanced materials, including Lumiflon fluorinated resins used in high-performance paints and coatings, as well as Fluon ETFE films for architectural applications. His deep understanding of polymer chemistry, rheology, and the technical nuances of fluorinated resins enables him to effectively position these innovative products within the competitive EMEA market.

Ben’s leadership is instrumental in developing tailored go-to-market strategies, fostering key account relationships, and identifying new business opportunities across diverse sectors such as construction, industrial, and specialty coatings. His hands-on experience with start-ups, mergers, and decommissioning projects has honed his ability to manage change and navigate complex market dynamics, ensuring AGC remains at the forefront of sustainable and high-performance material solutions.

With a results-driven and pragmatic approach, Ben excels in cross-cultural team collaboration, adapting marketing strategies to regional nuances while maintaining a focus on technical excellence and customer needs. His expertise in international business, combined with his skills in product management and market development, positions him as a vital driver of AGC’s growth ambitions in the EMEA region, helping to expand the adoption of cutting-edge fluoropolymer technologies in architectural and industrial applications.