Ashley Harris

Ashley Harris is a dynamic and results-driven Business Leader currently serving as the Head of Shell Card at Viva Energy Australia. With over 15 years of extensive experience in the energy and resources sectors, including tenures at Shell Australia and Thiess Contractors Indonesia, Ashley has cultivated a robust skill set that encompasses marketing, pricing strategy, and contract management. Her leadership is characterized by a commitment to driving change and fostering collaboration across diverse teams, enabling her to navigate the complexities of fast-paced business environments effectively.

In her current role, Ashley is responsible for establishing and executing the overarching business vision and strategy for the Shell Card division. This includes setting ambitious short and long-term financial and operational goals while ensuring alignment with Viva Energy’s broader business growth objectives. Ashley’s strategic acumen has been instrumental in developing a new approach for the Shell Card business, focusing on enhancing customer engagement and optimizing operational efficiencies. Her accountability extends to managing the business's P&L, as well as overseeing critical functions such as sales, marketing, operations, and customer service.

Key projects under Ashley's leadership have involved the implementation of innovative marketing strategies that leverage data analytics to better understand customer needs and market trends. This has not only improved customer satisfaction but also driven significant revenue growth. Ashley’s expertise in project planning and management, combined with her deep understanding of the petroleum and energy sectors, positions her as a pivotal figure in shaping the future of the Shell Card business at Viva Energy Australia. Her ability to lead cross-functional teams and engage stakeholders ensures that projects are delivered on time and within budget, reinforcing her reputation as a consistently high performer in the industry.