Armelle C
Marketing Director, Virology at Hologic, Inc. | Washington, District of Columbia, United States
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As the Marketing Director for Virology at Hologic, Inc., Armelle C. brings over 17 years of specialized experience in the In Vitro Diagnostics (IVD) sector, with a particular focus on infectious diseases such as HIV and Hepatitis. Her role is pivotal in shaping the commercial landscape for Hologic’s innovative diagnostic solutions, where she expertly designs and implements comprehensive marketing strategies that resonate with healthcare professionals and stakeholders alike. Armelle’s entrepreneurial spirit drives her to think beyond conventional boundaries, allowing her to craft winning campaigns that not only elevate brand visibility but also enhance patient outcomes.
Armelle is currently spearheading several key projects aimed at expanding Hologic's market presence in the virology space. These initiatives include the development of targeted multi-channel marketing campaigns that leverage digital platforms and continuing medical education (CME) to engage healthcare providers effectively. Her strategic insights into competitive marketing strategies and competitive intelligence enable her to position Hologic’s products as leaders in the market, ensuring that they meet the evolving needs of clinicians and patients.
A collaborative team player, Armelle excels in cross-functional team leadership, fostering an environment where diverse ideas can flourish. Her adept people management skills ensure that her team is motivated and aligned with the company’s vision, driving collective success. With a strong foundation in problem-solving and global marketing within the pharmaceutical industry, Armelle C. is not just a marketing leader but a visionary committed to advancing the field of virology diagnostics.
Marketing Director, Virology at Hologic, Inc. in September 2021 to Present
Director of Marketing at Grifols in October 2018 to September 2021
Associate Director, Global Marketing at Grifols in March 2015 to October 2018
Associate director, Global Market Management Women's Health at QIAGEN in March 2013 to February 2015
Associate Marketing Director - North America at QIAGEN in October 2011 to March 2013
Senior Manager Government Affairs at QIAGEN in January 2011 to September 2011
HCP Marketing Manager at QIAGEN in December 2006 to December 2010
Sales Manager at QIAGEN in March 2002 to December 2006
Laboratory Technician at UCLA in January 2000 to March 2002
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Vendor Management
Project Implementation
High Sense of Urgency
Marketing Campaign Plans
Business-to-Business (B2B)
Business Case Preparation
Project Governance
Organization Skills
Marketing Budget Management
Channel Strategy
Activity Planning
Content Production
Media Engagement
Social Media Content Creation
Content Strategy
Stakeholder Engagement
Messaging
Marketing Materials
Competitive Marketing Strategies
Competitive Intelligence
HCP Marketing
Sales Tools Development
Conference Management
Continuing Medical Education (CME)
Seminar Marketing
Marketing Plan Creation
Integrated Marketing Communications Planning
Bench Work
Clinical Research
Laboratory Techniques
Neuroscience
scientist
Lab Testing
Customer Relationship Management (CRM)
Direct Sales
Sales Presentations
Territory Account Management
Sales Territory Management
Territory Penetration
Multi-Channel Marketing
Cross-functional Collaborations
Brand Strategy
Critical Thinking
Strategic Communications
People Management
Vendor Partnerships
Symposia
Landscape Analysis
Strategic Vision
Business Transformation
Competitive Landscape
Positioning (Marketing)
Performance Measurement
Market Segmentation
Search Engine Optimization (SEO)
Data Analysis
Analytical Skills
Brand Marketing
Tactical Planning
Launches
Key Performance Indicators
HCP
Marketing Strategy
Cross-functional Team Leadership
Biotechnology
Medical Devices
Infectious Diseases
Global Marketing
Marketing Management
Molecular Biology
Life Sciences
Commercialization
Marketing
Pharmaceutical Industry
Lifesciences
Product Launch
Market Research
Oncology
Project Management
Market Analysis
Hardware Diagnostics
Strategy
Business Development
Sales
Product Management
Product Marketing
Leadership
Negotiation
Management
Presentation Skills
Molecular Diagnostics
Public-private Partnerships
emerging markets strategy
Relationship Building
Problem Solving
Digital Strategy
Digital Marketing
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What is Armelle C email address?
Email Armelle C at [email protected], [email protected] and [email protected]. This email is the most updated Armelle C's email found in 2025.
What is Armelle C phone number?
Armelle C phone number is 12023163484.
How to contact Armelle C?
To contact Armelle C send an email to [email protected], [email protected] or [email protected]. If you want to call Armelle C try calling on 12023163484. (updated on May 06, 2024)
What company does Armelle C work for?
Armelle C works for Hologic, Inc.
What is Armelle C's role at Hologic, Inc.?
Armelle C is Marketing Director, Virology
What industry does Armelle C work in?
Armelle C works in the Biotechnology industry.
Armelle C Email Addresses
Armelle C Phone Numbers
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