Annabel Jansen

Annabel Jansen, as the Director of Global Marketing Communications at Topigs Norsvin, plays a pivotal role in shaping the company's strategic messaging and brand positioning across key markets worldwide. Leveraging her strengths in strategic thinking, self-assurance, and her ability to activate initiatives, Annabel drives the development and execution of innovative marketing communication strategies that effectively promote Topigs Norsvin’s cutting-edge genetic solutions and sustainable pig production practices. Her expertise in corporate communications and project management ensures that the company's global campaigns resonate with diverse audiences, from producers to industry stakeholders, while aligning with the company’s mission to advance sustainable agriculture.

A key focus for Annabel is amplifying Topigs Norsvin’s commitment to sustainability through the corporate program 'Our Pigs, our Planet, our Responsibility.' She leads efforts to communicate the company’s sustainability initiatives, emphasizing responsible breeding practices, environmental stewardship, and animal welfare, thereby strengthening the company's reputation as an industry leader committed to sustainable growth. Her strategic approach integrates market insights and industry trends, ensuring that marketing campaigns are targeted, impactful, and aligned with the company’s growth objectives.

As a management team member, Annabel collaborates closely with cross-functional teams to foster innovation and ensure cohesive messaging across all channels. Her skills in strategic communications, consultancy, and leadership enable her to inspire teams and stakeholders alike, driving impactful campaigns that support Topigs Norsvin’s global expansion. With her industry-specific expertise and a passion for sustainable development, Annabel continues to position Topigs Norsvin as a trusted partner in the global swine industry, committed to responsible growth and innovation.