Andre Hanschmann
Senior Brand Manager at Lorenz Snack-World | Frankfurt Rhine-Main Metropolitan Area
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Andre Hanschmann brings a wealth of expertise to his current role as Senior Brand Manager at Lorenz Snack-World, where he leverages over 12 years of international experience in consumer goods marketing. His strategic mindset and creative approach have been instrumental in driving brand growth and innovation within the highly competitive snack industry. In his position as Team Lead Baked Products, Andre oversees the development and execution of comprehensive marketing strategies that align with global market trends and consumer insights. His deep understanding of trade marketing, segmentation, and product positioning enables him to craft compelling brand stories that resonate across diverse markets.
Andre’s proficiency with tools like SAP enhances his ability to analyze sales data and customer insights, facilitating data-driven decision-making that optimizes product launches and promotional campaigns. His expertise in marketing management and international marketing allows him to coordinate cross-functional teams effectively, ensuring cohesive brand messaging and consistent brand equity management. Andre’s results-oriented approach is complemented by his high level of initiative, often identifying new market opportunities and innovative marketing tactics to strengthen Lorenz Snack-World’s market presence.
Furthermore, his skills in customer insight and product marketing enable him to develop targeted campaigns that meet evolving consumer preferences, fostering brand loyalty and engagement. Andre’s flexible and communicative style fosters collaboration across departments, making him a valuable leader in executing integrated marketing strategies that deliver measurable results. Overall, his combination of strategic vision, operational expertise, and creative flair positions him as a key driver of Lorenz Snack-World’s continued success in the global snack industry.
Senior Brand Manager at Lorenz Snack-World in September 2023 to Present
Senior Talent & Learning Manager at Danone in October 2021 to June 2023
Senior Brand Manager Aptamil at Danone in March 2019 to October 2021
Senior Brand Manager Volvic AQD at Danone in May 2018 to March 2019
Senior Brand Manager Aptamil at Danone in August 2016 to May 2018
Brand Manager Aptamil at Danone in August 2014 to February 2016
Product Manager Ferrero Rocher at Ferrero in January 2014 to July 2014
Junior Product Manager Raffaello at Ferrero in February 2011 to January 2014
Volunteer at United Nations in March 2008 to March 2011
Intern Brand Management at Publicmotor GmbH in January 2009 to April 2009
Intern Creative Services (Advertising / Fashion Shows) at Hugo Boss in August 2007 to March 2008
Intern PR & Journalism at Münstersche Zeitung in July 2006 to August 2006
Intern Eventmarketing at Colorado College in May 2006 to July 2006
Intern Design and Advertising Development at Lithograph Advertising Agency in July 2005 to September 2005
Intern Design & Marketing at Martini Werbedesign GmbH in June 2004 to July 2004
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International School of Management, Germany, Master of Arts (M.A.), July 2026
University of Colorado Colorado Springs, MBA Studies, July 2026
University of Europe for Applied Sciences, Bachelor of Applied Science (BASc), July 2026
Academy of Art University, Undergraduate Studies, July 2026
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Projektmanagement
Marketingstrategie
Employer Branding
Diversity und Inklusion
Strategische Planung
Markenmanagement
Various Language Skilss (German, English, Italian, Spanish)
SAP Knowledge
Trained in Nilsen Nitro
TOEFL (2009)
FMCG
Trade Marketing
Marketing Management
Customer Insight
Brand Management
Marketing Strategy
Market Analysis
International Marketing
Consumer Products
Marketing Research
Market Research
Marketing Communications
Competitive Analysis
Segmentation
Product Marketing
Brand Development
Internationales Marketing
Konsumgüter
Markenentwicklung
Markenführung
Marketing
Marketingkommunikation
Marketingmanagement
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Discover more about Lorenz Snack-WorldWhat is Andre Hanschmann email address?
Email Andre Hanschmann at [email protected] and [email protected]. This email is the most updated Andre Hanschmann's email found in 2026.
What is Andre Hanschmann phone number?
Andre Hanschmann phone number is 5703466552.
How to contact Andre Hanschmann?
To contact Andre Hanschmann send an email to [email protected] or [email protected]. If you want to call Andre Hanschmann try calling on 5703466552. (updated on March 24, 2025)
What company does Andre Hanschmann work for?
Andre Hanschmann works for Lorenz Snack-World
What is Andre Hanschmann's role at Lorenz Snack-World?
Andre Hanschmann is Senior Brand Manager
What industry does Andre Hanschmann work in?
Andre Hanschmann works in the Food Production industry.
Andre Hanschmann Email Addresses
Andre Hanschmann Phone Numbers
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