Alexandra Eggert

Trusted by M&M’S, Ohio State, and Leading Brands – Powering the Future of Loyalty Major brands like M&M’S, The Ohio State University, and other industry leaders trust Perk to redefine loyalty with content-driven engagement, automated rewards, and community-building experiences. Our integration-free, everfly loyalty technology ensures that customers stay engaged through interactive challenges, gamified rewards, and seamless receipt scanning—without requiring complex technical integrations. Most recently, Perk was selected to power M&M’S first-ever loyalty program, the M&M’S® Fun Club—a groundbreaking initiative that goes beyond transactions to reward fans for enjoying their favorite candy in fun and interactive ways. Launched by Mars, the program lets M&M’S lovers earn points for purchases and engagement, redeem rewards for exclusive experiences, and participate in unique promotions—like a once-in-a-lifetime sleepover inside the M&M’S Times Square store. With Perk’s technology, brands like M&M’S can automatically engage customers, unlock valuable first-party data, and build thriving communities—all while delivering fun and rewarding experiences that keep audiences coming back. The future of loyalty isn’t just about purchases—it’s about creating real connections, and Perk is leading the way.