Alexander Gierholz

Alexander Gierholz, as Co-Founder and Creative Director of Logic Locks, brings a unique blend of creative vision, psychological insight, and technical expertise to the realm of immersive experiences. His diverse background—rooted in graphic design, extensive work in the printing industry, and a solid foundation in psychology—enables him to craft compelling, multi-sensory environments that resonate deeply with audiences. At Logic Locks, Alexander oversees the conceptualization and development of innovative real-life experiences that seamlessly integrate storytelling, game design, and cutting-edge technology. His expertise in neuroscience and quantitative research informs the design process, ensuring that each experience is both engaging and psychologically impactful.

Under his leadership, the company has gained international recognition for its immersive installations and experiential concepts, which are tailored for a wide range of clients—from corporate branding and product launches to cultural exhibitions and educational initiatives. Alexander’s proficiency in tools like Illustrator, QuarkXPress, and his familiarity with game development and design allow him to translate complex ideas into visually stunning and interactive environments. His time spent in South Korea has also influenced his approach, fostering a global perspective that emphasizes cultural sensitivity and innovative storytelling.

By leveraging his skills in neuroscience and psychology alongside his creative talents, Alexander Gierholz continues to push the boundaries of experiential design, creating memorable, impactful experiences that captivate audiences and elevate brand engagement. His passion for blending art, science, and technology positions him as a visionary leader in the rapidly evolving field of immersive experiences.