Alayna Held
Global Product Marketing Manager, TikTok Creator Marketplace at TikTok | Los Angeles Metropolitan Area
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Alayna Held is a dynamic Global Product Marketing Manager at TikTok, where she plays a pivotal role in the TikTok Creator Marketplace. With a strategic mindset and a deep understanding of market dynamics, Alayna is dedicated to bridging the gap between brands and creators worldwide. Her expertise lies in leading go-to-market (GTM) strategies and product launches that not only enhance brand visibility but also empower creators to thrive as integral partners in marketing campaigns. By leveraging her skills in impact assessment and data analysis, Alayna ensures that each initiative is rooted in a thorough understanding of customer needs and market trends, driving significant ROI and business outcomes for brands.
At TikTok, Alayna influences the product roadmap through comprehensive inbound and outbound research, meticulously analyzing customer feedback, competitor strategies, and broader market conditions. This research-driven approach allows her to create tailored solutions that resonate with both creators and brands, fostering meaningful collaborations that elevate storytelling on the platform. Her proficiency in persona creation and market research enables her to identify key opportunities for growth and innovation within the Creator Marketplace.
In addition to her technical skills, Alayna excels in team management and collaboration, bringing together cross-functional teams to execute impactful marketing strategies. Her passion for storytelling and commitment to understanding user challenges make her a strategic problem-solver in the fast-paced world of digital marketing. As she continues to drive initiatives that connect brands and creators, Alayna remains focused on creating a vibrant ecosystem that celebrates creativity and community on TikTok.
Capital Campaign Committee at Alma Backyard Farms in January 2025 to Present
Executive Director at THE HELD FOUNDATION in November 2024 to Present
Global Product Marketing Manager, TikTok Creator Marketplace at TikTok in November 2022 to November 2024
Senior Director of Marketing & Product Marketing at Intrivo in April 2021 to November 2022
Director of Marketing at Intrivo in November 2020 to April 2021
Senior Associate, Strategy & Consulting at Publicis Sapient in April 2019 to December 2020
Associate, Strategy & Consulting at Publicis Sapient in October 2017 to March 2019
Junior Associate, Strategy & Consulting at Publicis Sapient in August 2016 to October 2017
Marketing Strategist at Grenzebach Glier and Associates in June 2014 to August 2014
Development Fellow at Taproot Foundation in March 2014 to June 2014
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Northwestern University - Kellogg School of Management, Master of Science in Management Studies (MSMS), January 2015 to January 2016
Northwestern University, Bachelor of Science (B.S.), January 2012 to January 2015
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Sales Enablement
Impact Assessment
Cross-team Collaboration
Product Road Mapping
E-Commerce
Team Management
Digital Transformation
Executive Presentation Skills
Feature Prioritization
Go-to-Market Strategy
Positioning (Marketing)
Cross-functional Collaborations
Persona Creation
Marketing
Digital Strategy
Data Analysis
Brand Strategy
Research
Competitive Analysis
Social Media
Public Relations
Editing
Nonprofits
Market Research
Change Management
Business Strategy
Strategy
Brand Development
Project Management
Microsoft Excel
Photoshop
Databases
Fundraising
Teamwork
Presentations
Spanish
Marketing Communications
Marketing Analytics
Atlassian
Strategic Roadmaps
Product Roadmap
Gap Analysis
Workshop Development
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Discover more about TikTokWhat is Alayna Held email address?
Email Alayna Held at [email protected]. This email is the most updated Alayna Held's email found in 2026.
How to contact Alayna Held?
To contact Alayna Held send an email to [email protected]. (updated on January 18, 2024)
What company does Alayna Held work for?
Alayna Held works for TikTok
What is Alayna Held's role at TikTok?
Alayna Held is Global Product Marketing Manager, TikTok Creator Marketplace
What is Alayna Held's Phone Number?
Alayna Held's phone (**) *** *** 638
What industry does Alayna Held work in?
Alayna Held works in the Marketing & Advertising industry.
Alayna Held Email Addresses
Alayna Held Phone Numbers
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