Aileen Castro

Preen.Me is a social research, strategy and activation firm providing solutions to CPG CEOs, brand teams, and their investors. Our social business intelligence analyzes the conversations around brands, trends and categories, creating unique insights which inform strategy building. We support brand teams with turnkey social strategy execution, mobilizing every segment from consumers to mega influencers. Among our customers are household names like Unilever and Revlon, as well as the brands that are disrupting them, such as Charlotte Tilbury and The Inkey List. In addition to the brands, our research is commissioned by the leading private equity firms in the world, including Bain, General Atlantic and Permira.