Aaron Tomat

Aaron Tomat currently serves as a Senior Digital Analytics Analyst at PetSmart, where he plays a pivotal role in leveraging data-driven insights to optimize the company's digital presence and enhance customer engagement. In this capacity, Aaron collaborates closely with cross-functional teams—including Site Merchandise, Marketing, and A/B Testing—to develop sophisticated reporting frameworks that inform strategic decision-making. His expertise in tools such as Adobe Analytics and SQL enables him to extract, analyze, and interpret complex data sets, providing actionable insights that drive revenue growth and improve user experience across PetSmart’s e-commerce platforms.

One of Aaron’s key contributions involves designing and maintaining comprehensive Daily Performance Dashboards that are integral to the Digital Team’s operational workflows. These dashboards facilitate real-time monitoring of key performance indicators (KPIs), enabling teams to swiftly identify trends, troubleshoot issues, and adapt strategies to meet evolving business objectives. His proficiency in A/B testing methodologies allows him to evaluate the effectiveness of various digital initiatives, ensuring that PetSmart’s marketing campaigns and website optimizations are grounded in robust data analysis.

With a strong foundation in applied economics and a passion for data science, Aaron continually seeks innovative ways to harness analytics for strategic advantage. His skills in problem solving, research, and advanced Excel modeling complement his technical expertise, making him a valuable asset in translating complex data into clear, actionable insights. As PetSmart’s digital landscape evolves, Aaron’s role remains crucial in driving data-informed decisions that enhance customer satisfaction, increase sales, and maintain the company's competitive edge in the retail industry.