Aadam Rahim

Aadam Rahim, as the Head of Trade at Pick n Pay, brings over 15 years of extensive experience in retail, specializing in the management of fresh categories such as Produce, Butchery, Bakery, and Deli. In his current role, Aadam oversees a R16 billion business, where he is responsible for developing and executing strategic pricing and promotional initiatives across the entire fresh portfolio. His expertise in inventory management, assortment optimization, and promotional analysis plays a pivotal role in driving sales growth and enhancing customer satisfaction. Aadam’s deep understanding of SAP, planograms, and CPFR processes enables him to streamline operations, improve inventory control, and ensure product availability aligns with customer demand.

One of his key projects involves leveraging data-driven insights to refine promotional strategies, thereby maximizing profitability while maintaining competitive pricing. His focus on operational efficiency has led to the implementation of innovative processes that reduce waste and optimize stock turnover, ultimately contributing to improved margins. As an effective people leader, Aadam excels in managing cross-functional teams, fostering a culture of continuous improvement, and developing talent within his department. His ability to analyze complex promotional and inventory data, combined with his strategic mindset, allows him to make informed decisions that support Pick n Pay’s goal of delivering fresh, high-quality products to customers while driving sustainable business growth. Through his leadership, Aadam continues to elevate the retailer’s fresh categories, ensuring they remain competitive and aligned with evolving consumer preferences.