Director, U.S eCommerce strategy and partnerships
Greater New York City Area
Director, Digital Network Services
August 2010 to September 2013
greater new york city area
Director, Global Network Issuer Marketing
February 2006 to November 2011
greater new york city area
Merchant Network marketing manager
March 2004 to February 2006
Product Manager, Membershiprewards.com
February 2001 to February 2004
New York, New York
Director, US eCommerce Strategy
New York City Metropolitan Area
Director, Digital Marketing / eCommerce Growth / CRM
September 2013 to September 2017
What company does Wayne Blum work for?
Wayne Blum works for American Express
What is Wayne Blum's role at American Express?
Wayne Blum is Director, Digital Network Services
What industry does Wayne Blum work in?
Wayne Blum works in the Wine and Spirits industry.
💼 Past Experience
Directorate, In-house Digital Marketing at American ExpressDirectorate, Online Commerce and eCommerce at American ExpressDirectorate, Geographically target ecommerceDirector, US eCommerce Strategy and PartnershipsDirector, People managementDirector, Global Network Issuer MarketingDirector, Merchant Network Marketing ManagerDirector, Online Loyalty Platform Product CatalogDirector, United eCommerce Strategy
After receiving his undergraduate degree from the City University of New York-Baruch College in 2009, WayneBlum went on to pursue his MBA from the Zicklin School of Business at Baruch College. After completing his undergraduate degree, he then spent two years in the private industry as a marketing professional. After leaving the private industry, he then completed his Master’s degree in Business/Commerce from the City University of New York-Baruch College in 2011.
💡 Technical & Interpersonal Skills
As a Director, Digital Network Services at American Express, Wayne Blum responsibilities included but were not limited to;-Leading the development of American Express's digital and omnichannel strategy-Managing digital marketing and eCommerce operations-Successfully developing and managing American Express's membership Rewards.com product catalog-Organizing and managing American Express's customer service- Acting as the primary contact for customers with questions about the company's products and services- dictating additional business strategy- Cybersecurity and risk management for American Express's digital and eCommerce systemsAs a merchant network marketing manager at American Express, Wayne Blum responsibilities included but were not limited to;-Managing the product catalog and eCommerce operations of American Express's merchants- leaduning and developing the strategy for American Express's merchant networks- acting as main contact for merchants with questions about their products and services- dictating additional merchant network strategy- Cybersecurity and risk management for American Express's merchants' digital and eCommerce systemsAs a product manager, Membership Rewards.com, Wayne Blum responsibilities included but were not limited to;-Developing and coordinating American Express's strategy for global marketing of Membership Rewards.com- Overseeing the product development process for Membership Rewards.com- cultivating partnerships and working with other companies to develop and offer Membership Rewards.com products- driving sales for Membership Rewards.com through marketing, advertising, and direct marketing- leading the sales team to exceeding customer expectations- managing and controlling inventories of Membership Rewards.com products- developing and initiating recalls for Membership Rewards.com products in the event of quality concerns- managing relationships with suppliers to ensure quality and delivery of any products that Member Rewards.com producesAs a Marketing Manager at Nestlé Waters, Wayne Blum responsibilities included but were not limited to;-Leading the marketing and growth of Nestlé Waters brands- steered the company's marketing strategy while developing new product categories- setting global marketing goals- supervising product development and marketing activities- managing customer service and working with the marketing team to develop and execute marketing plans- dictating additional marketing strategy- acting as the primary contact for customers with questions about Nestlé Waters' products and services- coordinative of the marketing efforts for Nestlé Waters North AmericaAs a Director, Digital Marketing / eCommerce Growth / CRM at Nestlé Waters, Wayne Blum responsibilities included but were not limited to;-Providing leadership and direction to the marketing team in developing and executing marketing strategies- leading the team in crafting brand vision and strategy- dictating strategy for all aspects of digital marketing including eCommerce, search engine optimization, and social media marketing- acting as the primary contact for customers with questions about Nestlé Waters' digital products and services- managing relationships with vendors to ensure quality and delivery of any products that Nestlé Waters produces- developing and initiating recalls for Nestlé Waters products in the event of quality concerns- leading and direct the sales team in achieving 120% success rate inorganic sales- supervised development and managed Back-
Introversion (I), Sensing (S), Thinking (T), Perceiving (P)
3 year(s), 7 month(s)
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