Image of Traci Baydala

Traci Baydala

Sr. Associate, Digital Investment @ Mindshare

Manager, Marketing Investment Strategy & Digital Analytics at Estée Lauder

Greater New York City Area

Ranked #691 out of 13,825 for Sr. Associate, Digital Investment in New York

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Traci Baydala's Email Addresses & Phone Numbers

Traci Baydala's Work Experience


Sr. Associate, Digital Investment

February 2015 to Present

Greater New York City Area

Dentsu Aegis Network

Assistant, Digital Activation

April 2014 to January 2015

Observer Media Group

Marketing and Events Intern

October 2013 to December 2013

Greater New York City Area

Traci Baydala's Education

Marist College

Bachelor of Arts Communications; Public Relations Minor; Sociology

2009 to 2013

Griffith University

2011 to 2011

Traci Baydala's Professional Skills Radar Chart

Based on our findings, Traci Baydala is ...

Future focused

What's on Traci Baydala's mind?

Based on our findings, Traci Baydala is ...

54% Left Brained
46% Right Brained

Traci Baydala's Estimated Salary Range

About Traci Baydala's Current Company


Team Unilever

Frequently Asked Questions about Traci Baydala

What company does Traci Baydala work for?

Traci Baydala works for Mindshare

What is Traci Baydala's role at Mindshare?

Traci Baydala is Sr. Associate, Digital Investment

What is Traci Baydala's personal email address?

Traci Baydala's personal email address is t****[email protected]

What is Traci Baydala's business email address?

Traci Baydala's business email addresses are not available

What is Traci Baydala's Phone Number?

Traci Baydala's phone (212) ***-*429

What industry does Traci Baydala work in?

Traci Baydala works in the Marketing and Advertising industry.

About Traci Baydala

📖 Summary

Sr. Associate, Digital Investment @ Team Unilever From February 2015 to Present (11 months) Greater New York City AreaAssistant, Digital Activation @ Responsible for digital planning/negotiating, buying and implementing campaigns across 7 CPG ‘Power Brands’ From April 2014 to January 2015 (10 months) Marketing and Events Intern @ • Reported to the Director of Marketing and Events to manage, organize and work live events • Supported guest relations, pre/post production, and recap of events • Responsible for creating press kits, maintaining vendor relationships, and other administrative tasks From October 2013 to December 2013 (3 months) Greater New York City AreaSocial Media Intern @ • Helped develop and manage online marketing campaigns for game day matches, product promotions, fan contests, and website traffic • Analyzed social media traffic and user presence to determine return on investment • Launched MLS’ official Instagram account which reached 12K followers in four months • Conducted key data reports using HootSuite, Simply Measured, and Mass Relevance to socially listen and engage with fans and followers From February 2013 to July 2013 (6 months) Greater New York City AreaAccount Representative @ Student run PR firm that manages the organization of fundraisers and social media for Non-profit Organizations in the Mid-Hudson area. From April 2012 to January 2013 (10 months) Mindfire Participant @ Active participant in an exclusive crowd sourcing tool for elite PR students from around the globe, hosted by top communications agency Ketchum Inc. • Used critical thinking skills to provide innovative ideas and solutions on a weekly basis regarding real-world challenges from Ketchum's fortune 500 clients. From September 2012 to December 2012 (4 months) Digital Media Intern @ Provided strategic and unique public relations campaigns for clients in the music and entertainment industry. • Renovated, created and maintained the company’s website and social media sites to effectively cross market and reach all target audiences. From September 2012 to December 2012 (4 months) PR Intern @ Assisted President and Vice President of a successful matchmaking company in promoting and creating events with high end clientele. • Hosted 5 mixers throughout NYC as well as an end of the summer mixer in the Hampton Bays, ‘Love in the Fast Lane’. • Sponsors included Circoc and high-end restaurants. • Assisted with administrative tasks, social media, blogs and the creation of press kits. From March 2012 to August 2012 (6 months) New York, New YorkSurveyor @ Conducted surveys among the general public regarding social, political and economic issues. From March 2009 to March 2011 (2 years 1 month) Bachelor of Arts, Communications; Public Relations Minor; Sociology @ Marist College From 2009 to 2013 Griffith University From 2011 to 2011 Traci Baydala is skilled in: Social Media, DoubleClick, comScore, Hootsuite, Public Relations, Facebook, Blogging, Digital Media, PowerPoint, Microsoft Office, Pinterest, Press Releases, Critical Thinking, Creative Solutions, Wordpress

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In a nutshell

Traci Baydala's Personality Type

Introversion (I), Intuition (N), Feeling (F), Judging (J)

Average Tenure

0 year(s), 8 month(s)

Traci Baydala's Willingness to Change Jobs



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Traci Baydala's Achievements

Marist College Deans List

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