Manager, Marketing Investment Strategy & Digital Analytics at Estée Lauder
Greater New York City Area
Mindshare
Sr. Associate, Digital Investment
February 2015 to Present
Greater New York City Area
Dentsu Aegis Network
Assistant, Digital Activation
April 2014 to January 2015
Observer Media Group
Marketing and Events Intern
October 2013 to December 2013
Greater New York City Area
Major League Soccer
Social Media Intern
February 2013 to July 2013
Greater New York City Area
North Road Communications
Account Representative
April 2012 to January 2013
Ketchum Public Relations
Mindfire Participant
September 2012 to December 2012
FeelingAnxious PR & Marketing
Digital Media Intern
September 2012 to December 2012
Janis Spindel Serious Matchmaking INC
PR Intern
March 2012 to August 2012
New York, New York
Marist Institute of Public Opinion
Surveyor
March 2009 to March 2011
What company does Traci Baydala work for?
Traci Baydala works for Mindshare
What is Traci Baydala's role at Mindshare?
Traci Baydala is Sr. Associate, Digital Investment
What industry does Traci Baydala work in?
Traci Baydala works in the Marketing and Advertising industry.
📖 Summary
Sr. Associate, Digital Investment @ Team Unilever From February 2015 to Present (11 months) Greater New York City AreaAssistant, Digital Activation @ Responsible for digital planning/negotiating, buying and implementing campaigns across 7 CPG ‘Power Brands’ From April 2014 to January 2015 (10 months) Marketing and Events Intern @ • Reported to the Director of Marketing and Events to manage, organize and work live events • Supported guest relations, pre/post production, and recap of events • Responsible for creating press kits, maintaining vendor relationships, and other administrative tasks From October 2013 to December 2013 (3 months) Greater New York City AreaSocial Media Intern @ • Helped develop and manage online marketing campaigns for game day matches, product promotions, fan contests, and website traffic • Analyzed social media traffic and user presence to determine return on investment • Launched MLS’ official Instagram account which reached 12K followers in four months • Conducted key data reports using HootSuite, Simply Measured, and Mass Relevance to socially listen and engage with fans and followers From February 2013 to July 2013 (6 months) Greater New York City AreaAccount Representative @ Student run PR firm that manages the organization of fundraisers and social media for Non-profit Organizations in the Mid-Hudson area. From April 2012 to January 2013 (10 months) Mindfire Participant @ Active participant in an exclusive crowd sourcing tool for elite PR students from around the globe, hosted by top communications agency Ketchum Inc. • Used critical thinking skills to provide innovative ideas and solutions on a weekly basis regarding real-world challenges from Ketchum's fortune 500 clients. From September 2012 to December 2012 (4 months) Digital Media Intern @ Provided strategic and unique public relations campaigns for clients in the music and entertainment industry. • Renovated, created and maintained the company’s website and social media sites to effectively cross market and reach all target audiences. From September 2012 to December 2012 (4 months) PR Intern @ Assisted President and Vice President of a successful matchmaking company in promoting and creating events with high end clientele. • Hosted 5 mixers throughout NYC as well as an end of the summer mixer in the Hampton Bays, ‘Love in the Fast Lane’. • Sponsors included Circoc and high-end restaurants. • Assisted with administrative tasks, social media, blogs and the creation of press kits. From March 2012 to August 2012 (6 months) New York, New YorkSurveyor @ Conducted surveys among the general public regarding social, political and economic issues. From March 2009 to March 2011 (2 years 1 month) Bachelor of Arts, Communications; Public Relations Minor; Sociology @ Marist College From 2009 to 2013 Griffith University From 2011 to 2011 Traci Baydala is skilled in: Social Media, DoubleClick, comScore, Hootsuite, Public Relations, Facebook, Blogging, Digital Media, PowerPoint, Microsoft Office, Pinterest, Press Releases, Critical Thinking, Creative Solutions, Wordpress
Introversion (I), Intuition (N), Feeling (F), Judging (J)
0 year(s), 8 month(s)
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