Change Communications Lead - CCT at Pearson
Hopatcong, New Jersey
C-Tech Training Associates
March 2016 to May 2016
Marke Communications Advertising Agency
January 2000 to November 2001
New York, NY
Freelance writer, photographer, copywriter, ESL tutor
September 2013 to December 2014
Marketing and Creative Director
February 1996 to February 2000
Greater New York City Area
JCPenney World Headquarters
March 1988 to January 1996
Content & Communications Consultant
June 2019 to November 2019
Northern New Jersey
Director of Student Development, Teacher and Mentor
December 2014 to February 2016
Change Communications Lead
Bank of America Enterprise Technology
Enterprise Technology Communications Strategist
October 2017 to April 2019
Greater New York City Area
Marotta Controls, Inc.
Marketing and Communications Director
July 2016 to August 2017
Dassault Falcon Jet
Communications Manager, Customer Service
December 2001 to September 2013
Teterboro, New Jersey
Short-term freelance project. Primary responsibilities included writing Lesson Plans for Teacher Manuals and working with graphic designer on transforming original manuscripts into visually appealing format for Student Manuals. Short-term freelance project. Primary responsibilities included writing Lesson Plans for Teacher Manuals and working with graphic designer on transforming original manuscripts into visually appealing format for Student Manuals.
What company does Toni Busuttil work for?
Toni Busuttil works for C-Tech Training Associates
What is Toni Busuttil's role at C-Tech Training Associates?
Toni Busuttil is Content Developer
What industry does Toni Busuttil work in?
Toni Busuttil works in the Marketing and Advertising industry.
Content Developer @ C-Tech Training Associates Short-term freelance project. Primary responsibilities included writing Lesson Plans for Teacher Manuals and working with graphic designer on transforming original manuscripts into visually appealing format for Student Manuals. From March 2016 to May 2016 (3 months) Sparta, NJCopy Director @ Marke Communications Advertising Agency Ad agency specialized in direct mail catalogs. Primary clients included Atkins Diet and Talbott’s. Worked with Creative Director on concepts and pitches, wrote copy, supervised staff and freelance writers. From January 2000 to November 2001 (1 year 11 months) New York, NYFreelance writer, photographer, copywriter, ESL tutor @ Communications Consultant • Freelance writer, human interest stories, Sussex and Milford Journals, Lake Hopatcong News • Freelance reporter and photographer for Strauss News (local print and online news)• Freelance E-Commerce copywriter for Bed Bath and Beyond • Tutor of English for Speakers of Other Languages (certified April 2014) From September 2013 to December 2014 (1 year 4 months) Marketing and Creative Director @ TJB Communications Freelance communications work included turnkey executions for a variety of clients. Primarilycreative direction, copywriting, production and proofreading on multiple print and direct mail campaigns, catalogs, and early HTML/website work. Clients included Gourmet Foods International, Gary’s Wine & Marketplace, American Advertising, Viacom/MTV Networks/VH-1, Artisan Inc., Silver Burdett Ginn, Simon & Shuster, JCPenney global communications group. From February 1996 to February 2000 (4 years 1 month) Greater New York City AreaCopy Chief @ JCPenney World Headquarters Started as a copywriter for the classic “big” catalog. Elevated levels of responsibility each year,became Copy Chief in 1993, wrote direct mail specialty catalogs, web content, newspaper ads.Managed freelance. From March 1988 to January 1996 (7 years 11 months) Dallas, TXContent & Communications Consultant @ TJB Communications Many small business owners work so hard doing what they do that they often don't have time to refresh and update their websites. Are your click-through rates what they should be? Are you reaching your targets on the channels of their choice? Are you effectively managing key messages on multiple platforms to maximize your reach? The words on your website, the words in your advertisements, the words on old-school print pages and business communications all need to reflect your business's voice and brand, succinctly and effectively. All these factors can have a direct impact on your bottom line. I can help you with ROI and ROAS. Contact me for cost-effective, professional services. From June 2019 to November 2019 (6 months) Northern New JerseyDirector of Student Development, Teacher and Mentor @ Fusion Academy As a Teacher/Mentor at Fusion Academy, I specialized in teaching English, Language Arts, Creative Writing, Life Skills, Wellness, Journalism and Business classes for grades 6 - 12 in a 1:1 environment. While maintaining my role as mentor and continuing with some teaching, I worked more closely with parents and the administration team as Director of Student Development. Responsibilities included scheduling and contract management, academic record keeping, and closing sales. Fusion Academy is an accredited educational institution specializing in individual education plans for each of its students. From December 2014 to February 2016 (1 year 3 months) Morristown, NJChange Communications Lead @ Pearson • Created and implemented communications strategy and plan for transformation program to transition ~4K stakeholders globally to new technology systems (Oracle) and processes• Created branding for the Global Product Creation (GPC) group within Pearson’s Global Product division; logo and tagline adopted on all GPC documentation, communications, collateral• Authored strategic messaging, technical help documents, power point presentations, Town Hall events, team newsletters, blogs• Developed, designed and delivered all content for a new Intranet site specific to the GPC project (Jive platform); 500% increase in followers of site within six months• Established channels and use of Microsoft Teams for collaboration with stakeholders as well as CCT team Hoboken, NJEnterprise Technology Communications Strategist @ Bank of America Enterprise Technology • Contracted to produce communications evangelizing Lean Agile methodologies and support transitioning of ~20K technologists in multiple technology silos onto a common platform• Created format and delivered logistics and hosting/moderating for “Lunch and Learn” Webinars, coached speakers, refined power point presentations• Ghost-writer for executive blogs, authored Lean Agile success stories, collaborated with corporate communications for spin-off stories resulting in press releases• Supported development of multiple power point presentations for senior executives for various All Hands• Conceptualized collateral, signage and loops for booth at mini internal-only trade shows globally, reaching thousands of employees From October 2017 to April 2019 (1 year 7 months) Greater New York City AreaMarketing and Communications Director @ Marotta Controls, Inc. • Supported sales team as well as client management team; trade shows, marketing materials, displays• Employed SEO and metadata improvements; website updates, analytics reviews for lead generation• Developed copy for advertisements, website content, corporate brochures; wrote speeches and press releases; refined content for white papers• Managed launch, testing, and development of company’s first interactive training program for technicians (for SpaceX program) From July 2016 to August 2017 (1 year 2 months) Montville, NJCommunications Manager, Customer Service @ Dassault Falcon Jet • Management of departmental Communications Calendar including media drops, events• Created communications vehicles for new aftermarket products and services; design and copywriting• Wrote specifications for first customer service APP; collaborated with IT, led launch• Transformed engineering information originally written and translated by French nationals into American English promotional media• Crafted internal and external communications relevant to Change Management• Authored policy for social media strategy implementation for customer service division• Launched program to conduct Live Meetings with multi-national customers; logistics and hosting/moderating for engineering presentations/presenters• Authored several ISO procedures resulting in improvements to processes, accountability and customer satisfaction• Launched Monthly e-news gram (2003)• Spearheaded company becoming host committee sponsor of the XLVIII Super Bowl in 2014• Authored and edited quarterly newsletter (traditional snail mail + digital)• Responsible for UX on the Customer Portal; content creation, management and maintenance• Wrote and contributed to Press Releases, Communiqués, Advertising• Worked with Media Relations and Public Relations• Collaborated on and contributed to presentations at national trade shows (Power Point, Videos, etc.)• Collaborated on and contributed to materials developed for Call Center Representatives• Responsible for customer orientation presentation and continual updating/upgrading• Collaborated on and contributed to Customer Service Videos – used at meetings and trade shows• Responsible for currency and accuracy of Customer Contact Data – Siebel specialist reported to me From December 2001 to September 2013 (11 years 10 months) Teterboro, New Jersey
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
3 year(s), 2 month(s)
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