Todd Parsons's Email & Phone Number

💼 Past Experience

Todd Parsons is currently a Chief Product Officer at SocialCode from July 2016 to August 2018 (2 years 2 months) in San Francisco Bay Area. Socialcode solves a massive marketing problem for Fortune 500 and direct to consumer brands: Federating audiences, campaign planning and execution of people-based marketing campaigns across walled gardens. As part of Graham Holdings NYSE:GHC, Socialcode is a new breed of tech enabled marketing agency which lays claim to being the first Facebook API marketing partner and advertising launch partner to Twitter, Pinterest, and Snap.As Chief Product Officer, I was responsible for bringing SocialCode into SaaS by building a new 1st party data management platform that unifies consumer identity and automates campaign execution around identity across the walled gardens. Today, Audience Intelligence Platform (AIP) is a key go to market and revenue feature of Socialcode. VP Product / GM Marketing Services at Acxiom from March 2014 to July 2016 (2 years 5 months) in San Francisco Bay Area. Acxiom solves an increasingly complex challenge for the worlds largest marketers: Privacy compliant and data secure collection, enrichment, hosting and distribution of consumer data which is the foundation of successful marketing. AsVP of Product and GM, I was responsible for defining the vision and executing strategy for transforming Acxiom’s $330MM marketing database services business to a product-based business. Along the way, we acquired and integrated Liveramp (now NYSE:RAMP), which established distribution of these databases to hundreds of marketing applications and endpoints. Acxiom Marketing Solutions was acquired by Interpublic Group in 2018. Founder & CEO at Aditive, Inc. (acquired byAcxiom) from April 2010 to March 2014 (4 years) in San Francisco Bay Area. Aditive was founded to solve two big challenges in loyalty marketing: Connecting brand communications and offers with loyal customers beyond their inbox, and leveraging those connections to attract new loyal customers through word of mouth. In my second venture funded startup (two rounds), I led the development of a loyalty marketing platform that enabled Fortune 500 brands such as Loreal, Verizon and Gap to collect and leverage opt-in data for cross-channel loyalty marketing and analytics.Aditive was acquired by Acxiom in March 2014. Founder and CEO at BuzzLogic from June 2004 to June 2010 (6 years 1 month) in San Francisco Bay Area. BuzzLogic solves for a problem every brand experiences in the age of user generated content: How to identify and activate influential advocates for their products and services. I founded BuzzLogic (Now Twelvefold) to automate the identification influential consumers, match them with products and services that they would best respond to while leveraging the reach of those influencers to grow sales. Along the way, I built enduring commercial relationships with many Fortune 500 clients including Walmart, Target, Proctor & Gamble, and Kraft. VP of Online Business Services / Head of Knowledge Bank at Silicon Valley Bank from October 2000 to July 2003 (2 years 10 months) in Santa Clara, CA. Silicon Valley Bank helpsrepreneurs and emerging growth companies solve for a very real issue I would learn about first hand in later business: How to make prevent equity

🎓 Education

Todd Parsons has studied at the University of Utah in the field of economics. He then moved on to the University of Utah in the field of business. Parsons' degree from the University of Utah in business is currently being awarded by the David Eccles School of Business.

💡 Technical & Interpersonal Skills

Todd Parsons has a degree in Business Administration from Rowan University in New Jersey and 3 years of marketing experience as a senior product manager, GM marketing services at Acxiom, CEO of a loyalty marketing platform at Aditive, and a term as VP of Online Business Services at Silicon Valley Bank. All of these experiences give Todd a wide perspective on how to bring a product to market and help Guide brands to success.