Young veteran of the supermarket industry. Provides strong leadership and problem solving skills in a fast paced and evolving business environment. Proven track record of growth and success across a variety of merchandising roles.

Vice President of Own Brands @ Responsible for the development and execution of store brand sales, merchandising and marketing plans, programs, and campaigns to achieve projected sales and gross profit objectives. Additionally, develops and implements strategies to align store brands with Price Chopper’s overall corporate brand strategies and objectives, coordinate brand development, lead aggressive innovation in the development, placement, positioning and marketing of new items, and develop a collaborative environment that will support sales and profit growth. From September 2015 to Present (4 months) Director of Center Store Sales & Merchandising @ Leads team of Grocery, Dairy & Frozen Food Category Managers to attain sales and profit objectives. Full P&L responsibility for approximately $2 billion in sales revenue. From October 2013 to Present (2 years 3 months) Director of Sales Planning @ Responsible for leading the team in planning and creating exciting weekly promotional ads that drive sales for a $3.8+ billion organization. Also responsible for creating merchandising plans to bring the weekly ads to life in our stores. Continuously analyzes results to improve future promotional planning efforts. Communicates and directs the merchandising plans to the Operations Teams in order to maximize execution at store level. From April 2010 to October 2013 (3 years 7 months) Vice President @ From September 2010 to February 2012 (1 year 6 months) Category Manager DSD Grocery @ I managed the exciting DSD categories of Soda, Salty Snacks, Water and New age Beverages. These categories represented over $250 million in yearly sales. Everyday was a new adventure as these categories are the largest in the company and drive the total department's sales growth. Dealing with exciting companies like Pepsi, Coca-Cola and Frito was an added bonus. From April 2006 to May 2010 (4 years 2 months) Jr Category Manager - Grocery @ From January 2005 to April 2006 (1 year 4 months) Jr Category Manager HBC @ From April 2004 to January 2005 (10 months) Private Label Buyer/Merchandiser @ From July 2002 to April 2004 (1 year 10 months) Part-Time, Full Time Clerk, Produce Manager, Co-Manager and eventually Store Manager Trainee @ From July 1992 to July 2002 (10 years 1 month)

Bachelor of Science (BS), Marketing @ Siena College From 1994 to 1998 Thomas Tomaselli is skilled in: Planning, Merchandising, Retail, Category Management, Sales Management, Strategic Planning, Promotions, Team Building, Negotiation, Project Planning, Grocery, Advertising, Sales, Marketing Strategy, Competitive Analysis