Vice President of Continuous Improvement and Transformation @
Alabama Agricultural and Mechanical University
Global experience in the Healthcare, Consumer Products and Financial Service Industries. Proven results in managing in a matrix environment. Leadership experience in P&L management, tactical and strategic marketing-consumers and businesses. Deep experience in new product launches for Devices and Software Products. Results oriented with a roll-up your sleeve work ethic. My focus is delivering innovative solutions, coaching
Global experience in the Healthcare, Consumer Products and Financial Service Industries. Proven results in managing in a matrix environment. Leadership experience in P&L management, tactical and strategic marketing-consumers and businesses. Deep experience in new product launches for Devices and Software Products. Results oriented with a roll-up your sleeve work ethic. My focus is delivering innovative solutions, coaching teams and driving growth.
Global Franchise Head, Home Therapies @ From February 2015 to Present (11 months) VP, Global Home Therapies- Chronic Renal Franchise @ From November 2013 to Present (2 years 2 months) VP Strategy- Medical Products Segment @ From July 2013 to Present (2 years 6 months) Vice President of Continuous Improvement and Transformation @ From January 2011 to Present (5 years) Vice President- Marketing, Medication Mgt- IV Infuson Devices @ Led Marketing strategies and tactics for the US Region Medication Management Systems Business Unit with P&L responsibility– extensive product line of IV medical devices, Enterprise software solutions and Clinical Integration Technology. Led all classical (downstream) marketing activities including marketing communication strategies including: demand generation programs, marketing campaigns, segmentation/targeting, Go-to-Market Sales (playbook) strategies for new product launches and on-market product activities to drive sales force effectiveness and product growth. From February 2009 to January 2011 (2 years) Vice President, Strategic Marketing Global On-Market Devices @ Led the Global On-Market Product Group with product responsibility of Global Device portfolio. Experienced in identifying new sales opportunities for existing products through lifecycle management, launching new products and software applications and identifying new product segments. Global responsibility for strategic marketing and portfolio management activities for the Americas, EMEA and Asia Pacific. From March 2007 to February 2009 (2 years) Greater Chicago AreaGeneral Manager, Medication Management Systems @ Led the execution of product launch activities for product marketing plans development. Managed two directors, eight marketing managers, and two senior marketing analysts. From May 2005 to March 2007 (1 year 11 months) AVP, Corporate Planning and Analysis at Aon Worldwide @ Responsible for reporting the company’s short and long-term financial and non-financial results for the annual budgeting and interim/outlook forecasting for Aon Worldwide Consulting Practice and Aon Underwriting Managers. From March 2002 to May 2005 (3 years 3 months) Senior Marketing Manager, Household Credit Services @ Led and drove all aspects of product development including research, conceptualization, business case preparation, and marketing plan preparation specifically for The General Motors credit card e-Business operation. Led partnership alliance with General Motor’s online operation. Managed marketing manager, cross-functional team, and directed activities of the advertising agency. Spearheaded the launch of a new business operation. Achieved 1st Place, 2002 New England Direct Marketing Association (NEDMA) for Integrated Multimedia Campaign From 1999 to 2001 (2 years) Business Development Manager at Mead Corporation @ Drove new process applications, market research and develped strategies for new market entry opportuntiies. Led start-up operation of flagship packaging operation with an employee base of 35. Led equipment installation and drove employee training of new production process to ensure production volumes were met on time. From 1997 to 1999 (2 years) Senior Accountant @ Responsible for capital equipment requests and ROI analysis
Led process improvements for reporting between plants/operations to corporate to drive greater compliance and reporting efficiencies.
Led monthly budget/actual tracking for marketing campaign expenses while working closely with the brand teams.
. From November 1992 to August 1995 (2 years 10 months) Accounting Manager @ Led cost accounting function- managing monthly inventory tracking including raw materials, WIP and finished goods
Managed 4 accounting professionals- led cross functional training, coaching and work assignments.
Developed detailed process map and recommendations for improvement plant efficiencies- while working on the front lines. From June 1990 to June 1992 (2 years 1 month)
MBA @ Harvard Business School From 1995 to 1997 BS @ Alabama Agricultural and Mechanical University From 1985 to 1990 Symeria Hudson is skilled in: Product Management, Product Marketing, Product Development, P&L Management, Business Strategy
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