Steven Ford

As the State Director for Arizona, Nevada, and New Mexico at Smart Choice®, Steven Ford has established himself as a pivotal figure in the insurance industry, leveraging his extensive experience in operations management and strategic planning to drive significant growth in the region. Since taking on this role in May 2017, Steven has successfully expanded the agency network from 70 agents to over 325, showcasing his exceptional ability to build and nurture relationships with carrier partners and agents alike. His results-driven approach not only emphasizes profitability but also focuses on fostering a collaborative environment that empowers Territory Managers and agents to excel.

Steven's previous role as Vice President of Commercial Lines further honed his expertise in national sales strategies, underwriting, and risk management. His comprehensive understanding of property and casualty insurance, combined with his skills in liability and claims management, positions him as a trusted leader in the field. He is adept at developing and implementing innovative marketing plans that resonate with diverse audiences, ensuring that both agents and clients receive unparalleled service and support.

A motivational leader, Steven excels in team building and mentorship, equipping his team with the tools and knowledge necessary to thrive in a competitive landscape. His effective communication skills, coupled with his proficiency in negotiation, allow him to forge strong partnerships and drive strategic initiatives that align with the long-term goals of Smart Choice®. As he continues to navigate the evolving insurance landscape, Steven remains committed to fostering growth and excellence within his region, making a lasting impact on the industry.