Joined AT&T AdWorks Senior Leadership Team (SLT) in late 2009 after spending over 25 years working in key executive positions at major advertising and media companies in New York, Chicago and Detroit. Diverse agency background includes leading strategic and communication initiatives for blue-chip marketers in the CPG (General Mills, Kraft, Quaker) Beverage (Coors, Gatorade), Retail (Domino's Pizza,
Joined AT&T AdWorks Senior Leadership Team (SLT) in late 2009 after spending over 25 years working in key executive positions at major advertising and media companies in New York, Chicago and Detroit. Diverse agency background includes leading strategic and communication initiatives for blue-chip marketers in the CPG (General Mills, Kraft, Quaker) Beverage (Coors, Gatorade), Retail (Domino's Pizza, Ford) and Service (Kemper Insurance) sectors. This rich foundation--combined with print, digital/interactive sales experience and starting a sponsorship analytic practice has provided a "unique" skill-set that has established strong marketing relationships nationwide.
Vice President @ Member of AT&T AdWorks Senior Leadership Team. Opened the Central Region Sales office out of Chicago in 2010 with responsibility for the Western Region added late that year. Moved into Integrated and Strategic Partnership role in 2011 overseeing four offices (Chicago, Detroit, Dallas, LA) with concentration on leading key strategic initiatives for senior marketer and agency executives and included Auto Category "lead". In early 2014, appointed RVP/Sales Director for AT&T AdWorks Central Region overseeing its advanced television platform (Uverse) and O/O digital media properties. From December 2009 to Present (6 years 1 month) President/Owner @ Started SSG after overseeing the North American Sponsorship Consulting practice for WPP Group (PRISM) from March 2005-July 2006. Foundation of company was built off of the Six Sigma DMAIC (Define, Manage, Analyze, Improve, Control) principles providing ROO (Return on Objectives) and ROI for Sponsorship activity. Key clients included Ford, AT&T, Marco's Pizza, The Related Companies and Volvo, in addition to marketing relationships with Mike Leonard (Today Show), Sarah Darling (Country Singer), Sela Ward (actress) and Ryan Rust (Race Car Driver). Sold SSG to Rockefeller Consulting Group (Hyperion Marketing Returns) in 2009. From August 2006 to November 2009 (3 years 4 months) Executive Vice President @ Headed North American Sponsorship Consulting practice overseeing ROO/ROI analytics for key clients such as Xerox, Ford, Volvo HSBC and AT&T. From March 2005 to July 2006 (1 year 5 months) Managing Director/Regional Vice President @ Held two senior positions at AOL Time Warner out of the Detroit office during the 2000-2005 period: 1) Managing Director at Time Inc Custom Publishing and 2) Regional Vice President for the AOL office. Highlights included stabilizing/growing the AOL office after the "dot com" bubble burst by upgrading staff for each of the OEM's with team oriented sales/marketing leadership. Additionally led development of the Auto Channel utilizing Edmunds as the "lead generation" engine enabling AOL to exceed revenue targets yearly. From October 2000 to March 2005 (4 years 6 months) Executive Vice President @ Recruited to Young & Rubicam Detroit as Executive Vice President, Group Director responsible for all communications for the Lincoln Mercury Dealer Association (LMDA) account, which encompassed thirteen field offices, servicing 29 Dealer Associations ($250 million in media). Also led new business efforts which included winning the MGM Grand and Ford (APO) business. Led team of integrated Y&R divisions to relaunch Ford APO as Visteon which was introduced at the 1997 Frankfurt Auto Show. Additionally, oversaw all sports marketing activities for Lincoln Mercury which included coordination of the Lincoln Mercury Kapalua Golf Tournament and successful negotiations with the LPGA (official car), Annika Sorenstam and Jack Nicklaus. Member of Y&R Ford Worldwide Executive Team and was promoted to Managing Director of Detroit office in 1998. From January 1994 to October 2000 (6 years 10 months) Senior Vice President @ Responsible for the Gatorade, Quaker Frozen Foods and Kemper Insurance accounts while also leading new business efforts, which included securing the Domino's Pizza Midwest Co-Op business. Played integral leadership role in the development of the award winning "Be Like Mike" campaign for Gatorade featuring Michael Jordan helping it grow into a multiple-billion dollar global brand. From November 1989 to December 1993 (4 years 2 months) Senior Sales Executive @ Sales executive in Detroit Sports Illustrated (Time Inc). Oversaw General Motors (Buick/Pontiac/Cadillac) and Ohio territory 1987/88. Promoted to Senior Sales Executive overseeing Ford Motor Company 1988/89. From May 1987 to October 1989 (2 years 6 months) Greater Detroit Area
Bachelor's degree @ University of MichiganMaster's degree, Advertising @ Michigan State University Steve Seyferth is skilled in: Advertising, Digital Media, Marketing, Sports Marketing, Strategic Partnerships, Strategy, Integrated Marketing, New Business Development, Sales, Management, Sponsorship, Leadership, Lead Generation
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