Senior Channel Marketing Specialist at TASC (Total Administrative Services Corporation)
Madison, Wisconsin
SmartSoftKey
Consultant - Marketing, Product Development & Sales
August 2004 to August 2004
Madison, Wisconsin Area
CapGen, LLC
Chief Marketing Officer
May 2006 to July 2011
Greater Milwaukee Area
Thinkpen, LLC
Chief Marketing Officer
2001 to 2005
Madison, WI
TASC (Total Administrative Services Corporation)
Senior Channel Marketing Specialist
Madison, Wisconsin Area
Renaissance Learning
Market Research Analyst - eLearning, eBooks and Mobile
October 2011 to April 2012
Madison, Wisconsin Area
Renaissance Learning
Consultant - New Product Development
August 2011 to October 2011
Wisconsin Rapids, WI
Hanson Dodge Creative
Consultant - Interactive (Online) Strategy
March 2007 to May 2007
Greater Milwaukee Area
HTSS, LLC
Chief Marketing Officer
August 2006 to July 2011
Greater Milwaukee Area
America Works
Market & Sales Strategist
October 2013 to August 2018
Greater Milwaukee Area
VodoModo.com (dba gpsfree.guide)
Chief Marketing Officer/ Executive Producer
May 2007 to November 2017
Madison, Wisconsin Area
BoldAir, Inc.
Chief Marketing Officer
January 2005 to December 2006
Milwaukee, WI
FormsFusion, Inc. (dba apartmentrenting.com)
President/Co-Founder - Product Development, Marketing , Talent Acquisition and Sales
January 1998 to July 2001
Madison, Wisconsin Area
Discovered the market viability of an encryption software utility in the B2C space. Proposed a cost-effective Internet strategy utilizing e-commerce, affiliate marketing, CPC advertising, site/search engine optimization and highly targeted viral email campaigns with a profitable pricing strategy where margins exceeded 60%. Recommendations received unanimous management approval. Discovered the market viability of an encryption software utility in the B2C space. Proposed a cost-effective Internet strategy utilizing e-commerce, affiliate marketing, CPC advertising, site/search engine optimization and highly targeted viral email campaigns with a profitable pricing strategy where margins exceeded 60%. Recommendations received unanimous management approval.
What company does Steve Radlinger work for?
Steve Radlinger works for SmartSoftKey
What is Steve Radlinger's role at SmartSoftKey?
Steve Radlinger is Consultant - Marketing, Product Development & Sales
What industry does Steve Radlinger work in?
Steve Radlinger works in the Financial Services industry.
Who are Steve Radlinger's colleagues?
Steve Radlinger's colleagues are Jamilia Cain, Tom Hofmann, Shanima Parker, Jerome Nicks, and Ashrafeen Hasan-Goffar
📖 Summary
Consultant - Marketing, Product Development & Sales @ SmartSoftKey Discovered the market viability of an encryption software utility in the B2C space. Proposed a cost-effective Internet strategy utilizing e-commerce, affiliate marketing, CPC advertising, site/search engine optimization and highly targeted viral email campaigns with a profitable pricing strategy where margins exceeded 60%. Recommendations received unanimous management approval. From August 2004 to August 2004 (1 month) Madison, Wisconsin AreaChief Marketing Officer @ CapGen, LLC Developed strategy and oversaw product, marketing and business development of medical device startup with a unique, patent-pending glans-sheath male external catheter offering a safe, easy and comfortable solution to millions of men worldwide suffering from urinary incontinence. From May 2006 to July 2011 (5 years 3 months) Greater Milwaukee AreaChief Marketing Officer @ Thinkpen, LLC Directed the development of a patented digital pen technology that works on plain paper and enables the transformation of written information into digital text for B2B (forms) and B2C (mobile) markets. Oversaw creative development of all media. From 2001 to 2005 (4 years) Madison, WISenior Channel Marketing Specialist @ TASC (Total Administrative Services Corporation) Madison, Wisconsin AreaMarket Research Analyst - eLearning, eBooks and Mobile @ Renaissance Learning Hired by CTO to analyze and identify new and emerging opportunities in the education publishing space and recommended mobile strategies to exploit each as part of their 2020 Product Road Map. From October 2011 to April 2012 (7 months) Madison, Wisconsin AreaConsultant - New Product Development @ Renaissance Learning Identified opportunities and advised senior management on 4 emerging markets in the education publishing space. From August 2011 to October 2011 (3 months) Wisconsin Rapids, WIConsultant - Interactive (Online) Strategy @ Hanson Dodge Creative Hired by CEO to conduct primary and secondary research in drafting an Interactive strategy plan encompassing all aspects of branding, messaging, interactivity, usability and measurement for the launch of new B2B import-export web site serving companies worldwide. All recommendations for short and long term strategies were selected for implementation. From March 2007 to May 2007 (3 months) Greater Milwaukee AreaChief Marketing Officer @ HTSS, LLC • Conducted market data analysis, wrote business plan and oversaw product development of mobile health app that utilizes surface electromyography to provide objective, easy to understand feedback on muscle use to an athlete increasing performance and reducing injuries. • Recruited Board of Directors including Gary Jacobus and Frank Langley. Presented prototypes to the Green Bay Packers on three occasions gaining their interest for ongoing development. • Market analysis resulted in certification as a Qualified New Business Venture with the State of Wisconsin Department of Commerce. • Oversaw product development including collection, analysis and visualization of real-time biotech data. From August 2006 to July 2011 (5 years) Greater Milwaukee AreaMarket & Sales Strategist @ America Works For this social-driven no-fee employment agency, mined and analyzed employment data, identified market opportunities, secured employer and training partnerships, developed mobile presence and leveraged social media and email+text marketing combined with Workforce Analytics, Customer Analytics, and Marketing Analytics to drive customer acquisitions. Consistently exceed monthly sales goals. From October 2013 to August 2018 (4 years 11 months) Greater Milwaukee AreaChief Marketing Officer/ Executive Producer @ VodoModo.com (dba gpsfree.guide) • Oversaw all aspects of market data analysis, business development, information technology, product development, sales and marketing of social mapping platform that leverages content to drive a patented location-based advertising platform (mobile coupons & deals) with 100% location privacy. • As Executive Producer, oversaw and directed the production of 101 short-form videos on the most visited U.S. destinations (with 5 direct reports managing 100). From May 2007 to November 2017 (10 years 7 months) Madison, Wisconsin AreaChief Marketing Officer @ BoldAir, Inc. Hired by CEO to spearhead the launch of a Midwest-based airline startup offering the luxury and convenience of private aviation at fares competitive with commercial travel. From January 2005 to December 2006 (2 years) Milwaukee, WIPresident/Co-Founder - Product Development, Marketing , Talent Acquisition and Sales @ FormsFusion, Inc. (dba apartmentrenting.com) • Wrote business plan including financials and presented investors successfully raising $3.4 million in funding over two rounds expanding to 100 markets nationwide. Recruited all staff in IT, operations, sales and finance.• Lead sales, marketing, IT and product development for launch of a college targeted apartment web site - ApartmentRenting.com. and merging with a NY-based firm in 2001. • Directed all online and offline advertising and marketing strategies including print, radio, email, SEO, co-branding, A/B testing and data metrics. • Developed geo-targeted co-branded marketing strategies with local retail partners and directed marketing team to implement strategy company-wide, which were instrumental in achieving 60% brand awareness in less than 3 years, increasing total online registered users by 650% over a period of 6 months; and being recognized as #1 apartment site for college students in the U.S. per Student Monitor in 2000.• Secured partnership agreements including Utilivision.com, Nemesis Networks, SafeRent.com, and MoveCentral.com. Realized consecutive annual increases of 500% in monthly page views from 50,000 in 1998 to 500,000 in 2000, per college market, of which 33% were repeat visitors. • Personally secured 60% market share in Madison over a period of three years, then led team in securing 25% market share in the Big Ten conference schools within a 12-month period among property owners and local retail businesses. B2B efforts retained 96% of property owner clients from day one.• Determined business requirements and oversaw the design, testing and implementation (including creation and implementation of data collection systems) of UX driving average visit times at > 20 minutes (better than 50% of top Internet sites in 2000), which drove e-commerce sales. • Lead creation of online rental application form utilizing PDF Merge 3 years prior to Adobe's own release driving utility and submissions. From January 1998 to July 2001 (3 years 7 months) Madison, Wisconsin Area
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
3 year(s), 3 month(s)
Unlikely
Likely
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