Innovative, results-driven Operations Leader with proven abilities to lead, create strategies and implement objectives. Extensive responsibilities in the area of retail operations, marketing, promotional execution, people development, sales analysis and strategic business development. Specialties: • Leadership • Team Building • Strategic Planning • Multi - unit retail • Recruitment & Succession Planning • Customer Service • Sales & Profit Accountability • Marketing & Promotions • Visual Merchandising • Expense Management • Performance Management

Zone Vice President, Canada @ From August 2015 to Present (5 months) Toronto, Canada AreaDirector, Store Operations - North America @ From May 2012 to Present (3 years 8 months) Regional Manager Operations BC @ From April 2011 to May 2012 (1 year 2 months) Market Manager, British Columbia @ Reporting to the VP of Operations, provided leadership to 8 district managers overseeing 79 retail locations and 250 staff. • Managed operations for $55 - 65 million revenue through strategic planning and field visits • Streamlined cost efficiencies and decreased controllable costs by 14% • Reduced labour expense 18% by analyzing wage labour costs and implementing creative strategies • Reduced turnover by 15% through implementation of training metrics and succession planning • Implemented competitive marketing / operations strategy to offset financial impact of government post regulation • Developed and implemented strategies around operating systems, policies and procedures and compliance requirements From February 2009 to January 2011 (2 years) Director of Operations @ Reported directly to the Western Canada VP of Operations, managed a team of 12 district managers and 80 locations with 1500 employees. • Led operations with a revenue portfolio of $85 - $100 million within Vancouver Lower Mainland, Yukon Territories and Northern BC through strategic and operational planning • Drove optimal financial performance resulting in year-over-year positive sales, controllable and profit growth • Grew brand equity through new store growth averaging $1.1 million in sales of 20 locations • Collaborated with regional professional service and functional teams to support store operations and execute regional and zone initiatives. From 2006 to February 2009 (3 years) National Marketing Manager - New Stores @ Reporting to VP of Marketing, pioneered role through the development and implementation of strategic marketing plans for 138 Canadian new store openings. • Increased brand awareness in 6 new Canadian markets with sustained year-over-year revenue growth of 5 to 15% • Improved communication and alignment with cross-functional teams through detailed strategic meetings • Established solid relationships resulting in presenting awards in excess of $200K to local charities • Developed new store regional communication and publicity programs by managing relationships with studio and PR agencies • Led and co-ordinated cross-functional team communication strategy and marketing activities to align with global brand strategic direction From October 2004 to November 2006 (2 years 2 months) District Manager @ Operational lead for 10 locations with a district portfolio of $13.1 million • Developed 10 store managers to achieve 60 consecutive months of sales growth with an internal promotion rate of 75% • Achieved 34.7% profit margin with 21.7% total profit • Increased district exposure in community by implementing store specific marketing plans that resulted in 2 $10,000 Literacy Grants and 4 $1,000 Make Your Mark Grants • Exceeded regional area promotional targets for 5 consecutive years through peer lead role for marketing From 1999 to 2004 (5 years) District Manager @ From 1998 to 1999 (1 year) Business Manager @ From 1991 to 1998 (7 years)

Social Media Marketing @ The University of British Columbia From 2011 to 2011 Marketing Management @ British Columbia Institute of Technology From 2002 to 2005 Mohawk College Steve LeBarr is skilled in: Visual Merchandising, Loss Prevention, Recruiting, Market Planning, Team Building, Retail, Profit, Strategic Planning, Store Management, Marketing, Performance Management, Merchandising, Training, Cross-functional Team Leadership, Leadership