Steve Karoul

President and CEO at Euro-Asia Consulting, LLC | Mystic, Connecticut, United States

About Steve Karoul

As the President and CEO of Euro-Asia Consulting, LLC, Steve Karoul stands at the forefront of casino marketing and player development, leveraging over 50 years of unparalleled experience in the industry. His extensive international background, having lived and worked across key global markets such as South Africa, Istanbul, Hong Kong, Macau, Bangkok, Singapore, Thailand, and the Philippines, equips him with a unique cultural awareness that is essential for effective marketing strategies in diverse environments.

Steve's expertise encompasses a wide array of strategic consulting services tailored specifically for the casino industry. He specializes in areas such as Asian marketing, junket marketing, and slot marketing, ensuring that his clients can effectively engage with their target demographics. His innovative approach to player development includes crafting high-impact special events, promotions, and customer relationship management (CRM) strategies that drive customer acquisition and enhance lifetime value.

One of his hallmark contributions to the industry is the development of The Casino Marketing Tune Up, a comprehensive program designed to optimize marketing efforts and improve player engagement. This initiative reflects his commitment to not only enhancing customer service and hospitality but also to fostering long-term relationships with VIPs and regular patrons alike. Steve's deep understanding of the casino landscape, combined with his skills in event management and marketing management, positions him as a sought-after consultant for organizations looking to elevate their marketing strategies and achieve sustainable growth in an increasingly competitive market.

Steve Karoul Work