Steve Gregg

As the Executive Director of the National Association for Continence (NAFC), Steve Gregg is at the forefront of transforming patient advocacy within the healthcare landscape. With a robust background in executive leadership and healthcare marketing, Steve is uniquely positioned to spearhead initiatives that educate and empower patients about incontinence—a condition often shrouded in stigma and misunderstanding. His role encompasses not only the strategic oversight of educational programs but also the cultivation of partnerships with pharmaceutical companies, medical device manufacturers, and other stakeholders in the healthcare ecosystem.

One of Steve’s key projects involves the development of comprehensive resources that address the causes, prevention, diagnosis, and management of incontinence. By leveraging his expertise in integrated marketing and strategic planning, he aims to create impactful campaigns that resonate with patients and healthcare providers alike. His commitment to fostering informed patient communities is evident in his efforts to implement market research that identifies the needs and preferences of patients, ensuring that NAFC's initiatives are both relevant and effective.

In an ever-evolving healthcare environment, Steve recognizes the importance of collaboration and innovation. His leadership style emphasizes building mutually beneficial relationships that enhance the organization's outreach and advocacy efforts. By combining his skills in marketing strategy, advertising, and creative strategy, Steve is dedicated to advancing the mission of NAFC—ultimately striving to improve the quality of life for individuals affected by incontinence. Through his vision and expertise, Steve Gregg is not just leading an organization; he is championing a movement towards greater awareness and understanding of this critical health issue.