An experienced Head of Digital with over 17 years industry experience, a Masters Degree in E-Business and excellent management, strategy, technology, marketing, analytical and leadership skills. Specialties: Digital marketing, Digital strategy, web analytics, project management, online customer service, presenting/conference speaking.

Head of Digital Customer Experience @ Head of Digital Customer Experience for Aviva. From February 2014 to Present (1 year 11 months) London, United KingdomDigital Strategy Manager @ Lead the UK Direct Insurance Digital Marketing Strategy team, with responsibility for: Digital Strategy, Social Media, Digital Customer Self-Service, Mobile, Content Strategy, Online Customer Experience and Digital Innovation. From October 2011 to February 2014 (2 years 5 months) Senior Digital Marketing Manager @ Responsible for developing and implementing digital strategies, web metrics, digital marketing innovations and managing the online customer experience for Royal Mail. From August 2006 to October 2011 (5 years 3 months) London, United KingdomOnline Marketing Manager @ Responsible for managing a network of international websites and a web team, generating and maintaining relationships with external service suppliers, and developing sites to appeal to a broad and varied audience of over 120,000 members, the general public, media and government (www.rics.org). • Management and budgetary control of projects such as re-launch of rics.org and ricsfirms.com. • Developed and managed online marketing strategies. • Managed relationships with external web design, development and analytics agencies. • Introduced web analytics, Management Information and ABCe auditing to RICS. From March 2002 to August 2006 (4 years 6 months) London, United KingdomWeb Manager @ Responsible for the development and implementation of Internet and Intranet strategy at both UK and worldwide level for a multi-national insurance company. From June 2001 to February 2002 (9 months) London, United KingdomSenior Web Project Manager @ Responsible for development and maintenance of a number of media web sites including a website for health professionals (www.epulse.co.uk) and the EDTN Europe network. From July 2000 to April 2001 (10 months) London, United KingdomWeb Developer @ Responsible for research, planning, design and maintenance of all Internet technologies, including developing the company website, Intranet, Internet Kiosks, Digital TV, Internet Banking and WAP development. From December 1997 to July 2000 (2 years 8 months)

MSC, E-Business @ University of Westminster From 2003 to 2005 BA (Hons), Business Computing @ University of Sunderland From 1993 to 1997 Stephen Mitchell is skilled in: Digital Marketing, Web Analytics, Project Management, Digital Strategy, E-commerce, Online Advertising, SEO, Web Content Management, Customer Acquisition, Online Marketing, CMS, Content Management, Strategy, Marketing Strategy, Analytics