Director Pricing & Promotional Strategy, Merchandising @ Aaron's, Inc
Sr. Manager/Director Retail Pricing & Assortment @ THE NIELSEN COMPANY
Retail Analytics Manager/Associate Director @ The NIelsen Company
MS, Statistics @
University of Tennessee-Knoxville
Primary Responsibilities in different positions included interfacing with clients, colleagues and higher level management along with researching various models/strategies, designing, developing and implementing quantitative solutions for the business. I am confident of being a successful candidate since I posses all the necessary technical background coupled with the energy, drive and ambition to deliver results in a challenging
Primary Responsibilities in different positions included interfacing with clients, colleagues and higher level management along with researching various models/strategies, designing, developing and implementing quantitative solutions for the business. I am confident of being a successful candidate since I posses all the necessary technical background coupled with the energy, drive and ambition to deliver results in a challenging role. My strong project management, communicative, multi-disciplinary and technical skills in the field of engineering and sciences coupled with academic background and work experience in variety of areas.
Specialties:Mathematical and Statistical modelling, analysis and presentation.Pricing and promotions, Seasonality, Elasticities and impacts, regression and correlations, competition among different brands.
Retail Analytics Manager @ Provide Pricing Insights and be point of Contact for retailer custom analytics team; scoping projects, allocating resources, working on timelines and pricing of projects. Providing the retailers with pricing insights and fielding their initial thoughts on what Nielsen tool to use. Developing modules to provide retailers insights on competitive landscape in custom markets. Working as a liason between developers, modellers, analysts and clients in creating custom yet user friendly products. Training offshore analysts and mentoring members on different teams. From September 2013 to Present (2 years 2 months) Wilton, CTClient Manager onsite - The Nielsen Company @ Customizing analytic projects to deliver against strategic pillars of the client
• Interpreting key analytic findings into meaningful insights that help the client business and drive profitability
• Interacting with global project team to make sure we all are aligned to solve the clients business needs and help drive strategy.
• Easily navigate through business problems and come with simple yet sophisticated/near optimal solutions while meeting client stringent time lines
• Performing analysis using different statistical techniques and providing business analysis and recommendation to the C-level executives
• Interacting with clients in a proficient manner and respond rapidly to client requests. From August 2012 to August 2013 (1 year 1 month) Wilton, CTAnalytic Services Manager -The Nielsen Company @ Analyze Pricing and promo for coffee and other referement beverages.
Create report for C level executives
Analyze models created by 3rd party providers overseas to answer different business questions of the clients From November 2011 to August 2012 (10 months) Scientist @ Bio-energy Supply Chain and value chain analysis
Economic analysis and feasibility study of Fuel from Food waste-biogas digester system
Game Theoritic Approaches to Competition between biomass plants and suppliers
Game theoritic approach towards peak and base loading of biomass plant and natural gas plant a pricing study.
Ethanol demand modeling - parameter estimation and prediction
fuel effeciency and human factors From September 2009 to September 2011 (2 years 1 month) Research Manager Marketing Insights and Customer Strategy @ Performing trend analysis on customer transaction data
Analyzing overall customer satisfaction for all the Wal-Marts around the world in order to improvise sales and increase customer satisfaction. Conducting research in the area of customer segmentation using video analytics and hirerchical techniques, From September 2008 to September 2009 (1 year 1 month) Post Doc @ Performing research and experimental analysis in the area of RFID and Kanban. Forecasting to avoid bull whips. From December 2007 to September 2008 (10 months) Teaching and Research Assistant @ Teaching undergrad and grad courses such as: Engineering Economics, Design and Analysis of Experiments, Advanced Information Technology, Human Factors, Engineering Fundamentals.
Conducting research in the area of integrated supply chain management, bayesian statistical analysis and game theory concepts. From August 2003 to December 2007 (4 years 5 months) Research Assistant @ Performing research in the areas of human factors and quality control. Coupled with Human computer interaction and usability studies. From August 2001 to May 2003 (1 year 10 months)
PhD, Supply Chain management and Statistics, 4.0 @ University of Tennessee-Knoxville From 2003 to 2008 MS, Statistics @ University of Tennessee-Knoxville From 2004 to 2006 MS, Industrial Engineering-Human Factors and HCI @ Clemson University From 2001 to 2003 Gangadhar Junior College Sirisha Nukala is skilled in: pricing and promo, elasticities analysis, PL analysis, Data Analysis, Research, Forecasting, SAS, Statistical Modeling, Data Mining, Statistics, SPSS, Operations Research, Time Series Analysis, JMP, Analytics, Predictive Modeling, Marketing Research, Strategy, Project Management, Management, Analysis
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