Siena Witte
Marketing Operations Manager
Marketing Operations Manager at Zuora
San Francisco, California
Section title
Siena Witte's Email Addresses & Phone Numbers
Siena Witte's Work Experience
Zuora
Marketing Operations Manager
San Francisco Bay Area
Copper
Senior Marketing Automation Manager
March 2019 to September 2019
San Francisco Bay Area
Copper
Marketing Automation Manager
January 2018 to February 2019
San Francisco Bay Area
App Annie
Email Marketing Associate
March 2016 to January 2018
San Francisco Bay Area
Wranggle
Marketing Associate
April 2015 to February 2016
San Francisco Bay Area
LocBox
Marketing Intern
June 2014 to April 2015
San Francisco Bay Area
LetsFeast Inc.
Marketing Intern
June 2013 to August 2013
Mountain View, CA
About Siena Witte
📖 Summary
Marketing Operations Manager @ Zuora San Francisco Bay AreaSenior Marketing Automation Manager @ Copper From March 2019 to September 2019 (7 months) San Francisco Bay AreaMarketing Automation Manager @ Copper From January 2018 to February 2019 (1 year 2 months) San Francisco Bay AreaEmail Marketing Associate @ App Annie • Support the Americas marketing team as the Marketo admin which includes managing and optimizing data hygiene, lead routing, segmentation, and field management programs.• Troubleshoot SFDC and Marketo sync issues to maintain data integrity and ensure marketing campaigns and reporting are running at optimal efficiency.• Collaborate across sales, marketing, and product to establish program requirements, manage project deadlines, deploy email marketing programs, and analyze and report out on the results to key stakeholders.• Launched App Annie’s first trigger nurture program, the most successful email marketing program to date, with a 70% open rate, 52% CTR, and increased lead to opportunity rate by 2.5x.• Develop and implement Marketo best practices for the global marketing team including campaign briefs, pre-launch QA, A/B testing and nurture logic, resulting in reduced build time and fewer operational errors.• Launched global Tableau dashboards of email performance metrics on company-wide emails, allowing us to asses channel performance and identify our optimal email frequency and most engaged target audience. From March 2016 to January 2018 (1 year 11 months) San Francisco Bay AreaMarketing Associate @ Wranggle • Designed, executed, and managed all marketing strategies from end-to-end for seed stage B2B software company as we moved towards product-market fit.• Established lean customer development processes to define product positioning, identify high-potential target markets and buyers, and inform user segments and personas.• Conducted market research and user interviews to extract quantitative and qualitative insights and drive product development towards product-market fit.• Built and ran an automated email marketing program (PersistIQ, BrightVerify); created hypotheses, A/B test email templates, subject lines, and lead sources to increase open and response rates.• Managed the redesign and launch of our new website; worked across the founding team to ensure content is up to date according to new brand guidelines and value propositions.• Produced all external-facing content such as product videos and landing pages to generate demand, drive engagement, and increase brand retention. From April 2015 to February 2016 (11 months) San Francisco Bay AreaMarketing Intern @ LocBox • Collaborated across product, marketing, sales, and executives to plan and produce sales tools such as demo decks, ebooks, infographics, and blog posts, resulting in increased engagement and retention with potential new customers.• Led the website redesign as acting project manager; responsibilities included defining positioning, UI/UX and graphic design, and managing an outsourced web developer to meet weekly project deadlines.• Developed and executed content marketing and social media marketing strategies to grow website traffic by 12x over 3 months.• Produced internal and external communications such as email newsletters, case studies, and press releases to generate inbound leads and increase brand recognition. From June 2014 to April 2015 (11 months) San Francisco Bay AreaMarketing Intern @ LetsFeast Inc. • Developed and led a beta program for the paid, 30-day online cooking class, through a free automated email campaign; launched at the end of the 500Startups incubator.• Executed automated email nurturing campaigns (MailChimp); A/B tested subject lines, images, and content to achieve open rates of over 40% and CTR of over 7%.• Oversaw and executed growth strategies such as community management, social media marketing, and content marketing to drive organic customer acquisition and increase brand recognition. From June 2013 to August 2013 (3 months) Mountain View, CA
Siena Witte’s Personal Email Address, Business Email, and Phone Number
are curated by ContactOut on this page.Frequently Asked Questions about Siena Witte
What company does Siena Witte work for?
Siena Witte works for Zuora
What is Siena Witte's role at Zuora?
Siena Witte is Marketing Operations Manager
What is Siena Witte's personal email address?
Siena Witte's personal email address is s****[email protected]
What is Siena Witte's business email address?
Siena Witte's business email addresses are not available
What is Siena Witte's Phone Number?
Siena Witte's phone (213) ***-*365
What industry does Siena Witte work in?
Siena Witte works in the Computer Software industry.
Who are Siena Witte's colleagues?
Siena Witte's colleagues are Alex Emslie, Emily Fraysse, Christopher Duncan, Fazil Mohamood, Jon Lee, Gary O., Greg McTaggart, Harvey Rañola, Christophe Taylor, and Shaun Haase
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In a nutshell
Siena Witte's Personality Type
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
Average Tenure
0 year(s), 11 month(s)
Siena Witte's Willingness to Change Jobs
Unlikely
Likely
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