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Siena Witte

Marketing Operations Manager

Marketing Operations Manager at Zuora

San Francisco, California

Section title

Siena Witte's Email Addresses & Phone Numbers

Siena Witte's Work Experience

Zuora

Marketing Operations Manager

San Francisco Bay Area

Copper

Senior Marketing Automation Manager

March 2019 to September 2019

San Francisco Bay Area

Copper

Marketing Automation Manager

January 2018 to February 2019

San Francisco Bay Area

Siena Witte's Education

Menlo School

2008 to 2010

University of Michigan

Bachelor of Arts (B.A.)

2010 to 2014

About Siena Witte's Current Company

Zuora

About Siena Witte

📖 Summary

Marketing Operations Manager @ Zuora San Francisco Bay AreaSenior Marketing Automation Manager @ Copper From March 2019 to September 2019 (7 months) San Francisco Bay AreaMarketing Automation Manager @ Copper From January 2018 to February 2019 (1 year 2 months) San Francisco Bay AreaEmail Marketing Associate @ App Annie • Support the Americas marketing team as the Marketo admin which includes managing and optimizing data hygiene, lead routing, segmentation, and field management programs.• Troubleshoot SFDC and Marketo sync issues to maintain data integrity and ensure marketing campaigns and reporting are running at optimal efficiency.• Collaborate across sales, marketing, and product to establish program requirements, manage project deadlines, deploy email marketing programs, and analyze and report out on the results to key stakeholders.• Launched App Annie’s first trigger nurture program, the most successful email marketing program to date, with a 70% open rate, 52% CTR, and increased lead to opportunity rate by 2.5x.• Develop and implement Marketo best practices for the global marketing team including campaign briefs, pre-launch QA, A/B testing and nurture logic, resulting in reduced build time and fewer operational errors.• Launched global Tableau dashboards of email performance metrics on company-wide emails, allowing us to asses channel performance and identify our optimal email frequency and most engaged target audience. From March 2016 to January 2018 (1 year 11 months) San Francisco Bay AreaMarketing Associate @ Wranggle • Designed, executed, and managed all marketing strategies from end-to-end for seed stage B2B software company as we moved towards product-market fit.• Established lean customer development processes to define product positioning, identify high-potential target markets and buyers, and inform user segments and personas.• Conducted market research and user interviews to extract quantitative and qualitative insights and drive product development towards product-market fit.• Built and ran an automated email marketing program (PersistIQ, BrightVerify); created hypotheses, A/B test email templates, subject lines, and lead sources to increase open and response rates.• Managed the redesign and launch of our new website; worked across the founding team to ensure content is up to date according to new brand guidelines and value propositions.• Produced all external-facing content such as product videos and landing pages to generate demand, drive engagement, and increase brand retention. From April 2015 to February 2016 (11 months) San Francisco Bay AreaMarketing Intern @ LocBox • Collaborated across product, marketing, sales, and executives to plan and produce sales tools such as demo decks, ebooks, infographics, and blog posts, resulting in increased engagement and retention with potential new customers.• Led the website redesign as acting project manager; responsibilities included defining positioning, UI/UX and graphic design, and managing an outsourced web developer to meet weekly project deadlines.• Developed and executed content marketing and social media marketing strategies to grow website traffic by 12x over 3 months.• Produced internal and external communications such as email newsletters, case studies, and press releases to generate inbound leads and increase brand recognition. From June 2014 to April 2015 (11 months) San Francisco Bay AreaMarketing Intern @ LetsFeast Inc. • Developed and led a beta program for the paid, 30-day online cooking class, through a free automated email campaign; launched at the end of the 500Startups incubator.• Executed automated email nurturing campaigns (MailChimp); A/B tested subject lines, images, and content to achieve open rates of over 40% and CTR of over 7%.• Oversaw and executed growth strategies such as community management, social media marketing, and content marketing to drive organic customer acquisition and increase brand recognition. From June 2013 to August 2013 (3 months) Mountain View, CA


Siena Witte’s Personal Email Address, Business Email, and Phone Number

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Frequently Asked Questions about Siena Witte

What company does Siena Witte work for?

Siena Witte works for Zuora


What is Siena Witte's role at Zuora?

Siena Witte is Marketing Operations Manager


What is Siena Witte's personal email address?

Siena Witte's personal email address is s****[email protected]


What is Siena Witte's business email address?

Siena Witte's business email addresses are not available


What is Siena Witte's Phone Number?

Siena Witte's phone (213) ***-*365


What industry does Siena Witte work in?

Siena Witte works in the Computer Software industry.


Who are Siena Witte's colleagues?

Siena Witte's colleagues are Alex Emslie, Emily Fraysse, Christopher Duncan, Fazil Mohamood, Jon Lee, Gary O., Greg McTaggart, Harvey Rañola, Christophe Taylor, and Shaun Haase


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Siena Witte's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

0 year(s), 11 month(s)

Siena Witte's Willingness to Change Jobs

Unlikely

Likely

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