Shoshana Rosen

Senior DTC Marketing Lead at Amgen | Los Angeles, California, United States

About Shoshana Rosen

Shoshana T. Rosen is a dynamic and growth-focused strategic marketing leader currently serving as the Senior DTC Marketing Lead at Amgen. In this pivotal role, she directs the development and execution of Amgen's Global to Local content marketing strategy, ensuring operational efficiencies and brand consistency across diverse markets. Shoshana's expertise lies in orchestrating the production of marketing assets for over 20 direct-to-consumer (DTC) and healthcare professional brands, where she leverages her extensive background in brand strategy and content marketing to drive impactful campaigns.

Her leadership extends to managing a dedicated metadata team and overseeing a global content library, which are crucial for optimizing content distribution and enhancing audience engagement. Shoshana's innovative approach to digital strategy not only emphasizes cost-efficiency but also prioritizes measurable success, making her a key player in Amgen's mission to deliver high-quality healthcare solutions.

With a proven track record in brand development and analytics, Shoshana excels in negotiating partnerships and executing transformative digital strategies that resonate with target audiences. Her skills in search engine marketing (SEM) and digital distribution further bolster her ability to navigate the complexities of the healthcare landscape, ensuring that Amgen's messaging is both compelling and consistent across multiple channels. As a forward-thinking leader, Shoshana T. Rosen continues to shape the future of DTC marketing at Amgen, driving growth and innovation in the biopharmaceutical industry.

Shoshana Rosen Work