Sharon Faulkner

Executive Director at American Car Rental Association | Saratoga County, New York, United States

About Sharon Faulkner

Sharon Faulkner serves as the Executive Director of the American Car Rental Association (ACRA), where she plays a pivotal role in shaping the future of the car rental industry. With a wealth of experience that spans various facets of the sector, Sharon is dedicated to providing legislative services and critical information to ACRA's membership, ensuring that the interests of car rental companies are effectively represented and advanced. Her extensive background includes the purchase and sale of thousands of vehicles, managing damage claims, and serving as an expert witness in numerous legal cases, which equips her with a unique perspective on the challenges and opportunities within the industry.

Under Sharon's leadership, ACRA has launched key initiatives aimed at promoting growth and enhancing customer satisfaction. She is particularly focused on developing services and products that not only benefit members but also improve the overall customer experience in leisure travel and business-to-business (B2B) transactions. Her strategic partnerships, such as those with the Auto Rental News Car Rental Show, exemplify her commitment to fostering collaboration and providing valuable resources, including registration discounts that encourage participation and engagement within the industry.

Sharon's expertise in contract negotiation, travel management, and P&L management allows her to navigate complex industry dynamics effectively. She is passionate about customer retention and continuously seeks innovative solutions to enhance operational efficiency and profitability for car rental businesses. Through her advocacy and insights, Sharon Faulkner is not only a leader in the car rental industry but also a driving force behind its evolution and success.

Sharon Faulkner Work