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Shareen Harvey

Integrated Marketing Communications Manager @ Cisco Systems

Senior Marketing Executive to Drive Innovative Product Launches and Deliver Profits

San Francisco, California, United States

Ranked #1,073 out of 21,460 for Integrated Marketing Communications Manager in California

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Shareen Harvey's Email Addresses & Phone Numbers

Shareen Harvey's Work Experience

Cisco Systems

Integrated Marketing Communications Manager

September 2007 to January 2010

Sony Electronics

Finance Analyst, Consumer Electronics

1998 to 2000

Marketing Consultant

Marketing Consultant

San Francisco, California

Shareen Harvey's Education

California Polytechnic State University-San Luis Obispo

Bachelor's degree, Business Administration and Management, General, Minor - Business Marketing

1994 to 1998

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Shareen Harvey's Estimated Salary Range

About Shareen Harvey's Current Company

Cisco Systems

Created, led and executed messaging and launch programs for 5 Provider campaigns --Mobility, Emerging Markets, Managed Services, Cisco Powered team and Premier Partner Engagement. ● Developed launch initiatives including market awareness, field and channel enablement, internal, external and executive communications, external outreach, sales training, web and social marketing● Created and delivered Cisco messaging throughout investor, analyst and...

Frequently Asked Questions about Shareen Harvey

What company does Shareen Harvey work for?

Shareen Harvey works for Cisco Systems


What is Shareen Harvey's role at Cisco Systems?

Shareen Harvey is Integrated Marketing Communications Manager


What is Shareen Harvey's personal email address?

Shareen Harvey's personal email address is s****[email protected]


What is Shareen Harvey's business email address?

Shareen Harvey's business email addresses are not available


What is Shareen Harvey's Phone Number?

Shareen Harvey's phone (213) ***-*266


Who are Shareen Harvey's colleagues?

Shareen Harvey's colleagues are Anna Barkvall, Emily Anderson, Kieran Donnelly, John Connor, Gregg O'Reilly, Juan Genovese, Alvin Gunawan, Achmad Sofwan, Arif Husin, and Praveen Murthy


About Shareen Harvey

📖 Summary

Integrated Marketing Communications Manager @ Cisco Systems Created, led and executed messaging and launch programs for 5 Provider campaigns --Mobility, Emerging Markets, Managed Services, Cisco Powered team and Premier Partner Engagement. ● Developed launch initiatives including market awareness, field and channel enablement, internal, external and executive communications, external outreach, sales training, web and social marketing● Created and delivered Cisco messaging throughout investor, analyst and public relations programs, corporate events, web initiatives, and global speaking opportunities From September 2007 to January 2010 (2 years 5 months) Finance Analyst, Consumer Electronics @ Sony Electronics Evaluated, analyzed, and compiled monthly P&L statements, sales forecasts, travel and expense costs, budgets, expenses, compensation, fixed assets, sales credits and loan analyses. ● Coordinated retail partner marketing funds● Evaluated and audited all dealer financial situations for product release● Interacted daily with over sixty accounts to correct pricing & invoice discrepancies From 1998 to 2000 (2 years) Marketing Consultant @ Marketing Consultant ● Head of Marketing focusing on leading and establishing overall go-to-market (GTM) and overall marketing strategies for start up, seed round SaaS company● Creating and integrating overall product messaging, positioning, communications, competitive intelligence, sales enablement and training, content creation, managing executive and engineering collaboration● Aligning strategic marketing focusing on customer relationships, adoption, advocacy and cultivation● Led and marketed large fundraisers - solicitation, advertising, content creation, event planning, pre-marketing, budget management, communications, cross organization collaboration● Managed multi-year development and construction of a single family home from conception stage to final build● Interviewed and hired architects, contractors, subcontractors ● Presented to San Francisco housing commission and city and planning board● Managed overall budget, project completion, sub contractors, materials timeline● Led and managed a 4 unit building condominium conversion, remodel and sale of each unit● Managed single unit residential loft, homeowners association board sub-committee member San Francisco, CaliforniaDirector, Marketing & Sales, Business Incubation Group @ Fujitsu Computer Products of America, Inc. Led overall company marketing, contributing to average 10% growth year on year and overall revenue of $330M in 4 years. Created initial organization structure resulting in a team of 15. ● Designed/executed strategic marketing programs for product incubation business, from R&D phase through commercial product launch● Launched initial network security product in the Americas● Created and integrated product/solution/competitive/technical messaging and positioning across company portfolio● Led and cultivated all communications, analyst and public relations to ensure exposure and product positioning externally while internally leveraging market research for 3rd party validation during critical sales cycle stages ● Trained & managed 40+ sales representatives, adding 4+ business development partners● Collaborated with global C -level Engineering, IT, Finance, Manufacturing, Customer Service leaders to ensure integrated and accountable product launches● Led marketing and sales integration of FCPA’s merger with KnowledgeLake From 2012 to 2016 (4 years) Sunnyvale, CaliforniaMarketing Manager, Cisco TelePresence Solutions Marketing @ Cisco Systems Launched, marketed and grew Cisco TelePresence new product offering globally.● Integrated TelePresence portfolio messaging across all Cisco product segments● Routinely partnered closely with Engineering to understand all new products and advanced developments while understanding market dynamics● Wholly accountable for management of communications, investor, analyst and public relations programs (external relationship management and internal sales enablement and positioning)● Managed customer reference program integrating product positioning into all messaging● Integrated and led marketing programs and teams during Cisco’s acquisition of Tandberg ($3.3B) ● Routinely trained over 300 Sales representatives and performed over 1000 top customer demos globally From January 2010 to December 2012 (3 years) Senior Manager, Marketing & Corporate Communications @ Fujitsu Computer Products of America, Inc. Developed strategic marketing and advertising plans twice yearly for current/upcoming products launches. Managed public and investor relations, trade shows, communications, advertising media plans, placement and creative (print/online), budgets, and financial and investment analyst programs. ● Collaborated with lead engineers, compliance, manufacturing, operations and finance leaders● Planned and budgeted partner, distributor and online retailer development funds● Forecasted new sales targets and industry trends based on market research, internal sales team feedback, distribution partner insight and software vendor information● Directed and managed relationships with all third-party agencies From 2000 to 2007 (7 years) Sunnyvale, California, United States


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In a nutshell

Shareen Harvey's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 8 month(s)

Shareen Harvey's Willingness to Change Jobs

Unlikely

Likely

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