Product, Marketing at SendBird (YC W16)
San Francisco, California
Product, Marketing @ SendBird - The Chat API for Mobile Apps and Websites The platform that businesses build chat on San Mateo, CaliforniaFounder @ Unincorporated Health-tech startup We worked on building a health-tech service to help patients find, review and book appointments with doctors from the web/mobile From July 2012 to May 2013 (11 months) New Delhi...
Product, Marketing @ SendBird - The Chat API for Mobile Apps and Websites The platform that businesses build chat on San Mateo, CaliforniaFounder @ Unincorporated Health-tech startup We worked on building a health-tech service to help patients find, review and book appointments with doctors from the web/mobile From July 2012 to May 2013 (11 months) New Delhi Area, IndiaSoftware Engineering Intern @ Citrix Systems Created functionality to improve user experience for Citrix XenApp on Windows Mobile platform From February 2009 to July 2009 (6 months) Bengaluru Area, IndiaProduct Manager, Video Adtech @ Adobe Ran product strategy and management through the complete development and go-to-market cycles for supply side online video, adtech, personalization cloud based services – Server-side ad-insertion(SSAI), and Ad creative repackaging service(CRS). Services used successfully at marquee live events with high-scale live concurrent streams: Rio Olympics and Super Bowl LIIDrove cross-functional initiatives with engineering, customer experience and go-to-market teams, to innovate, integrate, and grow products. Onboarded major Online M&E enterprises on a multi-tenant cloud servicesCreated concept for an integrated online video application authoring and personalized experience management solution by integrating Adobe Experience Cloud solutions. Drove market sizing, business analysis, functional requirements, user validation, workflow & architecture and consensus building.Managed business attrition by identifying high-net impact technical risks in Adobe Experience Cloud platform by surfacing issues in managing identity and data across solutions in Online M&E enterprises. Created concept for productized solutionEnhanced product performance by scaling ad cloud infrastructure globally. Identified optimization opportunities in product P&L by modelling infrastructure costs; changed business model to grow gross margins by 2x From August 2016 to March 2018 (1 year 8 months) San Francisco Bay AreaProduct Manager (MBA Intern) @ Adobe Surfaced trends in US Media & Entertainment and built hypothesis to test and influence product portfolio composition From June 2015 to September 2015 (4 months) San Francisco Bay AreaStrategic Marketing and Alliances (Cloud business) @ Aditi Technologies Strategic insights: Analyzed customer landscape to identify demand for mobile/cloud based customer engagement solutions; insights led to recommendation to pivot company as ‘Systems of Engagement Integrator’Product marketing: Led product marketing for Cloud services and products; supported 10% QoQ growth and contributed to service leadership on leading cloud platformsCreated service offerings on Microsoft Azure and Amazon Web Services cloud platforms, ran go-to-market launches, effected in 7 cloud migration deals worth $3MnDrove go-to-market for ‘Brewmaster’ – automated provisioning and deployment product for Microsoft Azure Partnership management: Managed operations to align partner strategy with Microsoft, revived partner incentive program, restarted $200k in incentives From May 2013 to June 2014 (1 year 2 months) Bengaluru Area, IndiaProduct Management(growth) & Product Marketing Associate @ Aditi Technologies Conceived and implemented a digital-driven corporate branding change.Got an award and shout-out from CEO for effecting digital transformation in marketingWeb Product Management: Transformed marketing execution from a disjointed outbound process to an integrated digital inbound marketing engine. Managed a corporate website refresh, content management system upgrade, and integration with marketing automation & CRM solutionsGrowth Product Management: End-to-end responsibility for refreshing Aditi.com and other digital properties, managed design and content to ensure engaging brand experience, ran organic(SEO/SEM), paid and acquired campaigns to grow site traffic, drove analytics and A/B testing to optimize clickthroughs, built and grew social media presence. Increased acquisition by 150% and improved brand reach on social media, drove $1mn in net new revenue through inbound channelProduct Marketing: Identified intellectual properties (IP) through analysis of existing client projects, re-packaged these as 13 IP frameworks to start a new offering called ‘SpikeLabs’ From October 2011 to July 2012 (10 months) Bengaluru Area, IndiaProduct Marketing Analyst @ Aditi Technologies Switched internally from Software Engineering to Product Marketing Created service propositions for Sharepoint, MicrosoftBI, DynamicsCRM. Strengthened Aditi’s positioning as a Microsoft Gold Partner IntegratorProduct marketing: Serviced go-to-market, enabled sales through articulating case studies, collateral, whitepapers, blogs, presentations. Launched micro-sites and landing pages for service propositions.Customer insights & analytics: Identified and prioritized leading capability areas of organization by analyzing client projectsProduct management: Managed hackathons, created an internal collaboration app for messaging and task management from inception to internal launch From January 2011 to September 2011 (9 months) Bengaluru Area, IndiaSoftware Engineer @ Aditi Technologies Implemented predictive pricing analytics solutions for enterprise clientsCreated internal tool to search and browse through active directories of partner organizations From November 2009 to December 2010 (1 year 2 months) Bengaluru Area, India
SendBird - The Chat API for Mobile Apps and Websites
Product, Marketing
San Mateo, California
Unincorporated Health-tech startup
Founder
July 2012 to May 2013
New Delhi Area, India
Citrix Systems
Software Engineering Intern
February 2009 to July 2009
Bengaluru Area, India
Adobe
Product Manager, Video Adtech
August 2016 to March 2018
San Francisco Bay Area
Adobe
Product Manager (MBA Intern)
June 2015 to September 2015
San Francisco Bay Area
Aditi Technologies
Strategic Marketing and Alliances (Cloud business)
May 2013 to June 2014
Bengaluru Area, India
Aditi Technologies
Product Management(growth) & Product Marketing Associate
October 2011 to July 2012
Bengaluru Area, India
Aditi Technologies
Product Marketing Analyst
January 2011 to September 2011
Bengaluru Area, India
Aditi Technologies
Software Engineer
November 2009 to December 2010
Bengaluru Area, India
What company does Sarang Paramhans work for?
Sarang Paramhans works for SendBird - The Chat API for Mobile Apps and Websites
What is Sarang Paramhans's role at SendBird - The Chat API for Mobile Apps and Websites?
Sarang Paramhans is Product, Marketing
What industry does Sarang Paramhans work in?
Sarang Paramhans works in the Internet industry.
Who are Sarang Paramhans's colleagues?
Sarang Paramhans's colleagues are Rommel Sunga, Mickey C., Harry Kim, Gyeong Jebeom, Jin Ku, Alex Preston, Imju Byon, Adam Pilger, Eddie Parkansky, and Mark Lee
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