Sarah Shah
Founder at The In-Between | Greenwich, Connecticut, United States
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As the Marketing Director at Eat the Change, Sarah Shah leverages her extensive experience in consumer marketing to drive innovative strategies that resonate with today's health-conscious consumers. With over 20 years in the industry, Sarah has honed her expertise in emerging digital marketing technologies, traditional brand management, and field marketing, making her a pivotal force in the company’s mission to promote sustainable and delicious beverage options, such as JUST ICE TEA.
In her current role, Sarah is spearheading key projects that focus on customer insight and competitive analysis, ensuring that Eat the Change not only meets but anticipates consumer needs. Her background in startups like Maya Kaimal and Glaceau Vitaminwater has equipped her with the skills to establish scalable processes and build high-performing teams from the ground up. This experience is particularly valuable as she develops non-traditional marketing strategies that leverage digital media and social media platforms to engage consumers in meaningful ways.
Sarah's commitment to product innovation is evident in her approach to new business development, where she explores unique partnerships and collaborations that align with Eat the Change’s values. By integrating her deep understanding of consumer products with a keen eye for marketing strategy, she is effectively positioning JUST ICE TEA as a leader in the beverage industry. Sarah’s ability to blend creativity with analytical thinking ensures that Eat the Change remains at the forefront of the market, driving growth while promoting a healthier lifestyle for consumers.
Founder at The In-Between in February 2025 to Present
Marketing Director (Head of Marketing) at Eat the Change in May 2023 to January 2025
Head of Marketing, Brand & Product at Canidae in November 2022 to May 2023
Director, Product Marketing at Canidae in August 2019 to November 2022
Head of Marketing & Innovation at Maya Kaimal Foods in September 2017 to August 2019
Director of Marketing at Madecasse Chocolate & Vanilla in November 2015 to August 2017
Brand Mentor at AccelFoods in January 2014 to July 2017
Head of Strategy, North America at eBench in June 2014 to November 2015
Director, Account Strategy at Suzy in January 2013 to June 2014
Assistant Brand Manager, Activia at The Dannon Company in June 2011 to November 2012
Assistant Brand Manager Intern, at The Dannon Company in May 2010 to August 2010
Marketing Consultant/Admissions Counselor at Fuqua School of Business in August 2006 to June 2009
New Business Manager at RTC Relationship Marketing in January 2005 to January 2006
Area Marketing Manager at Glaceau Vitaminwater & Smartwater (now Coca-Cola Active Lifestyle Brands) in January 2003 to January 2005
Marketing Assistant at Demosphere International, Inc. in January 2002 to January 2002
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Campaign Effectiveness
Sustainability Strategy
Presentations
Executing Events
360 Campaigns
Activations
Resource Allocation
Social Media Strategy
Marketing Campaigns
Marketing Operations
Product Strategy
Contract Negotiation
Stakeholder Management
Brand Marketing
Sales and Marketing
Influencer Marketing
Social Media Communications
Twitter Marketing
Market Analysis
Communication
Event Planning
Experiential Marketing
Software as a Service (SaaS)
Consumer Packaged Goods (CPG)
Strategic Thinking
Business Strategy
Research and Development (R&D)
Strategic Partnerships
Consumer Behavior
Branding
Product Management
Leadership Development
Business Development
Creative Strategy
Strategic Planning
Innovation Development
Interpersonal Skills
Project Management
Pricing Analysis
Commercialization
Food Industry
Thinking Skills
Concept Research
Content Marketing
Budget Management
Innovation Management
Branding & Identity
Brand Strategy
Project Portfolio Management
Product Development
Customer Insight
Competitive Analysis
Marketing Strategy
Brand Management
Consumer Products
Digital Media
Brand Awareness
CRM
Online Marketing
Product Innovation
Digital Strategy
Social Media Marketing
Cross-functional Team Leadership
Marketing Management
Digital Marketing
Marketing
New Business Development
Marketing Research
Social Media
Management
Market Research
Strategy
Leadership
Product Marketing
Brand Development
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What is Sarah Shah email address?
Email Sarah Shah at [email protected] and [email protected]. This email is the most updated Sarah Shah email found in 2026.
What is Sarah Shah phone number?
Sarah Shah phone number is +12022711700 and +12035316092.
How to contact Sarah Shah?
To contact Sarah Shah send an email to [email protected] or [email protected]. If you want to call Sarah Shah try calling on +12022711700 and +12035316092.
What is Sarah Shah net worth?
Sarah Shah has an estimated net worth of $750,000 to $999,999
What company does Sarah Shah work for?
Sarah Shah works for The In-Between
What is Sarah Shah's role at The In-Between?
Sarah Shah is Founder
What industry does Sarah Shah work in?
Sarah Shah works in the Manufacturing industry.
Sarah Shah Email Addresses
Sarah Shah Phone Numbers
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