Sam Watkinson
Senior Director, GTM Architecture at ExtensisHR | Salt Lake City, Utah, United States
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Sam Watkinson is a seasoned Marketing and Revenue Operations Leader with over a decade of experience driving strategic initiatives that enhance operational efficiency and revenue growth. As the Director of Marketing Operations at VTS, Sam plays a pivotal role in shaping the company's marketing landscape through innovative automation and analytics strategies. His leadership is characterized by a hands-on approach, managing a dedicated team of two marketing operations and analytics leads to develop a sophisticated tech stack that streamlines processes and maximizes team productivity.
One of Sam's key projects at VTS has been the oversight of a comprehensive lead lifecycle engine, which includes a robust lead scoring system and a meticulously crafted Marketing Qualified Lead (MQL) process tailored for three distinct business units. This initiative not only enhances lead-to-opportunity conversion rates but also fosters a data-driven culture within the marketing team, enabling more informed decision-making and strategic planning.
Sam's expertise in digital strategy, data management, and business analytics has positioned him as a thought leader in the industry. His ability to forecast budgets and implement process improvements has consistently resulted in high-performing teams that are agile and responsive to market demands. Furthermore, his strong presentation skills and collaborative mindset make him an invaluable asset in cross-functional initiatives, ensuring alignment between marketing and sales objectives. With a passion for advocate marketing and event planning, Sam continues to drive innovative solutions that position VTS at the forefront of the real estate technology sector.
Senior Director, GTM Architecture at ExtensisHR in April 2025 to Present
Senior GTM Architect - Marketing Operations at LeanScale in October 2024 to April 2025
Director Of Marketing Operations at VTS in March 2022 to August 2024
Senior Manager Marketing Operations at VTS in December 2020 to March 2022
Marketing Operations Manager at BambooHR in December 2019 to December 2020
Senior Manager Marketing Operations at Influitive in January 2018 to November 2019
Marketing Operations Manager at Influitive in October 2016 to December 2018
Email Marketing Manager at Turbonomic in February 2015 to October 2016
Marketing Operations Associate at VMTurbo in November 2014 to February 2015
Marketing Associate at TOSS C3 - Cloud Conversion Company in September 2013 to September 2014
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HubSpot Marketing Hub
HubSpot
Team Building
Project Management
Workato
Digital Strategy
Analytical Skills
Data Management
Business Analytics
Presentation Skills
Director level
Operations Management
Marketing Strategy
Budget Management
Planning Budgeting & Forecasting
Team Management
Marketo
Marketing Automation
Leadership
Email Marketing
Marketing
Social Media
Market Research
Event Planning
Advertising
Salesforce.com
Lead Generation
Teamwork
Advocate Marketing
Social Networking
Inbound Marketing
Web Marketing
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Discover more about ExtensisHRWhat is Sam Watkinson email address?
Email Sam Watkinson at [email protected] and [email protected]. This email is the most updated Sam Watkinson's email found in 2026.
How to contact Sam Watkinson?
To contact Sam Watkinson send an email to [email protected] or [email protected]. (updated on February 01, 2024)
What company does Sam Watkinson work for?
Sam Watkinson works for ExtensisHR
What is Sam Watkinson's role at ExtensisHR?
Sam Watkinson is Senior Director, GTM Architecture
What is Sam Watkinson's Phone Number?
Sam Watkinson's phone (801) ***-*261
What industry does Sam Watkinson work in?
Sam Watkinson works in the Computer Software industry.
Sam Watkinson Email Addresses
Sam Watkinson Phone Numbers
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