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Sam Curcuruto

Director of Product Marketing

Product Marketer; Advocate for Diversity, Equity, and Equality (he/him/his)

New York City Metropolitan Area

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Sam Curcuruto's Email Addresses & Phone Numbers

Sam Curcuruto's Work Experience


Director of Product Marketing

2018 to 2019

San Francisco, California, United States


Head Of Product Marketing

2016 to 2018

San Francisco, California, United States

Skybox Security

Product Marketing Manager

2015 to 2016

San Jose, California, United States

Sam Curcuruto's Education

Michigan State University - Eli Broad College of Business

Bachelor’s Degree, Finance

2004 to 2009

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About Sam Curcuruto's Current Company


Built the product marketing function and team at Expanse, where I was responsible for several pieces of the go-to-market machine:- Corporate and product messaging and positioning- Sales enablement- Content marketing and thought leadership- Analyst and public relations

Frequently Asked Questions about Sam Curcuruto

What company does Sam Curcuruto work for?

Sam Curcuruto works for Expanse

What is Sam Curcuruto's role at Expanse?

Sam Curcuruto is Director of Product Marketing

What is Sam Curcuruto's personal email address?

Sam Curcuruto's personal email address is sa****[email protected]

What is Sam Curcuruto's business email address?

Sam Curcuruto's business email address is s****[email protected]

What is Sam Curcuruto's Phone Number?

Sam Curcuruto's phone (212) ***-*386

What industry does Sam Curcuruto work in?

Sam Curcuruto works in the Computer Software industry.

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Sam Curcuruto's colleagues are Jennifer MSOD, Luna Frank-Fischer, Ankit Jaiswal, Peter Dickinson, Colin W., Kyle Hand, Peter Dao, Rachael Meloy, Jake Meyer, and m r

About Sam Curcuruto

📖 Summary

Director of Product Marketing @ Expanse Built the product marketing function and team at Expanse, where I was responsible for several pieces of the go-to-market machine:- Corporate and product messaging and positioning- Sales enablement- Content marketing and thought leadership- Analyst and public relations From 2018 to 2019 (1 year) San Francisco, California, United StatesHead Of Product Marketing @ RiskIQ I was responsible for the product marketing organization at RiskIQ and the creation of the Digital Risk Management category of cybersecurity.I drove our marketing efforts centered around RiskIQ's platform and product offerings for Digital Threat Management. I was in charge of sales enablement, content creation, presentations, case studies, corporate messaging, and our buyer journey. I was also responsible for product and feature release coordination, go-to-market and launch strategy, and analyst relations.- Leader of the product and technical marketing organization- Three product launches- New pricing and packaging model research and launch- Corporate messaging revamp- Forrester Wave Leader From 2016 to 2018 (2 years) San Francisco, California, United StatesProduct Marketing Manager @ Skybox Security Responsible for product marketing for Skybox Security. I led marketing efforts for standards- and compliance-based messaging for the platform, specifically focusing on financial services and payment card industry standards. Responsible for product launches from a strategic and tactical standpoint.I also brought in a full-scale sales enablement and partner portal to deliver on my content and training development strategy.Organized and led annual corporate sales training for our North American sales team and was regularly a trade show presenter, blogger, and webinar speaker.Acted as a technical product marketing writer for customer-facing materials.- Two product launches- Two technical integration/partnership launches From 2015 to 2016 (1 year) San Jose, California, United StatesProduct Marketing Manager @ Virtana I began my time at Virtual Instruments (now Virtana) consulting and it evolved into my PMM role. I was responsible for product marketing strategy for our enterprise IT software and hardware products, specifically focused on Fortune 100 data centers and SANs.I executed two product launches, a full brand refresh with new collateral and product content, and developed sales tools like data sheets, competitive battle cards, technology briefs, and solutions briefs.I rewrote all of our customer stories and case studies for our vertical solutions (healthcare, financial services, and retail). I also developed our positioning, messaging, and sales content and wrote blogs and thought leadership pieces.My team included digital, field, and marketing communications to execute programs and campaigns to grow revenue and market share.My short tenure was due to a large-scale reduction in force.- Two product launches- Corporate repositioning- Content writer, blogger From 2015 to 2015 (less than a year) San Jose, California, United StatesProduct Marketing Manager @ TechSmith Corporation I was accountable for product marketing and go-to-market planning for three products, TechSmith Morae, TechSmith Relay, and Snagit for Google Chrome.I was the product marketing lead for the TechSmith Relay SaaS application and platform. From initial product conception, I owned and managed product requirements and market positioning for the creation, development, beta testing, and launch of the product. Post-launch, I worked to drive deeper visibility into TechSmith's enterprise software capabilities into large enterprise. This drove the product from $0 to $200K in revenue in 6 months.I was responsible for product marketing and product management of TechSmith Morae. I was in charge of the product roadmap, customer feedback, and backlog. I also rewrote the go-to-market and pricing strategy to better match the competitive landscape of product development feedback tools.I was also responsible for a company-wide horizontal marketing plan for our Education segment (K12 and Higher Education).In my last year at TechSmith, I also was responsible for channel marketing, where I developed and implemented the first channel marketing strategy for our global channel of resellers and distributors. I was responsible for outbound marketing to key channel partners and agencies for campaigns, sales incentives, and trade show participation.I also owned social presence for TechSmith Partners, including guest blog posts, social media posts, and partner events. From 2011 to 2015 (4 years) Okemos, Michigan, United StatesPresident & Association Director, MSU Mock Trial @ Associated Students of Michigan State University Directed the organization's fundraising effortsLed team of 16 undergraduates to regional and national competitionsOrganized recruiting events and maintained executive meetings From 2007 to 2009 (2 years) East Lansing, Michigan, United StatesDirector of Product Marketing; Consultant and Advisor @ CDG LLC I consult on product marketing and go-to-market strategy for B2B, enterprise startups.I've worked with enterprise companies (Box, 2018), telecommunications (T-Mobile, 2016), data center (Virtana, 2016), and educational technology companies (Teachscape, 2015).Key skills: corporate positioning, product positioning, category creation, messaging, content strategy, PR/AR strategy, product development, product launch, product-market fit, marketing strategy. From 2015 to 2020 (5 years) San Jose, California, United StatesSales Manager, Retail & SMB; Product Marketing @ T-Mobile At T-Mobile, I managed sales quotas, revenue goals, expenses, and talent development for two $1.5M territories (Northern Indiana and Detroit, Michigan).I also spent six months in Bellevue, Washington working on product marketing and sales enablement tools for the launch of the T-Mobile G1, the world's first Android OS device (how-to-sell guides, training, positioning, and demos). This was at a time when text messaging was still sold in packs of 400 messages a month.I was also responsible for managing a team of nine business-to-business and retail sales reps. From 2007 to 2011 (4 years) Michigan (Metro Detroit); Northern Indiana; Bellevue, WashingtonDirector of Product Marketing @ Panaseer I moved back to the East coast to join an amazing team and help build a new category (my second rodeo in this regard). I lead the product marketing organization for Panaseer, a continuous controls monitoring platform that helps organizations unify all of their security tool data into a single place. We help security teams answer cross-domain questions from their security data that actually have real risk impact. New York, New York, United StatesCo-Founder, Board Chair @ is a nonprofit organization that is focused on helping alleviate "brain drain" from smaller, less urban communities.Young people have historically left small communities when they reach adulthood to pursue education, career opportunities, or experience the cultural diversity of urban life. This results in unbalanced socio-economic, political, and cultural values.Our goal is to change that. With technology and economic development, seeks to provide resources, help, capital, and consulting to individuals who would like to boomerang back to their hometowns and enrich them with culture, experience, and diversity that they've gained from time away. Grand Rapids, Michigan, United States

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In a nutshell

Sam Curcuruto's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 6 month(s)

Sam Curcuruto's Willingness to Change Jobs



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