Haggar Clothing Co.
Sr. Digital Marketing Manager
September 2015 to Present
Digital Marketing Manager
August 2014 to August 2015
Senior Manager, eCommerce Marketing
October 2012 to August 2014
eCommerce Marketing Manager
August 2010 to October 2012
February 2010 to August 2010
Assistant Buyer, Young Mens
May 2008 to February 2010
Clarke Advertising & Public Relations
Account Service Intern
May 2006 to August 2006
I am a highly-motivated, results-driven individual who has a passion for digital marketing, brand management, and retail. My retail career includes experience in Digital Marketing, eCommerce, buying, planning and allocation. In my current position, I oversee Digital Marketing Stategy for Champs Sports, A Division of Foot Locker, Inc. Previously I managed search marketing, affiliate strategy, and digital marketing agency relationships for Beall' s Department Stores, Inc. Areas of direct responsibility in my career include, or have included, paid search, search engine optimization, local search, comparison shopping, affiliate marketing, social media marketing, and display advertising. I have also led marketing initiatives for a major seller on Amazon.com, the internet's leading retailer. Specialties: eCommerce, Marketing, Marketing Strategy, Digital Marketing, Brand Management, Search Engine Marketing Strategy, Affiliate Marketing, Project Management, Sales Forecasting and Finance, Annual Budgeting, Budget Management, Agency Partnerships, Copywriting.Sr. Digital Marketing Manager @ From September 2015 to Present (2 months) Digital Marketing Manager @ As the Digital Marketing Manager, I manage the digital marketing strategy for Champs Sports, a division of Foot Locker, Inc. I also manage the relationship with the FootLocker.com ecommerce team, collaborating on initiatives including storewide email marketing, on-site merchandising, search engine marketing, and seasonal marketing campaigns. I am also currently collaborating with the Foot Locker, Inc. consumer insights and loyalty teams to increase VIP sales penetration, VIP re-activation, and VIP member sign-ups. I am in frequent communication with the creative agency, overseeing the creative development of display advertising, social media, and other content. I manage brand standards in the digital space and work with the creative team to develop content that increases engagement, reach, and response of our target consumer. I am part of a marketing team that has activated real-time marketing stories across all digital channels for NCAA/NFL Playoffs, the Super Bowl, NBA All-Star Weekend, March Madness, NBA Finals, NFL Draft, and various in-store athlete appearances/interviews in partnership with Nike, Adidas, Under Armour, and New Era. I collect merchandise priorities from Champs Sports merchants and work with these major brands to align on these priorities, supply marketing assets, execute key launches, and identify co-op opportunities. I manage the relationship with our digital media and personalization agency and the Foot Locker, Inc. consumer insights division to develop targeting strategies for personalized display marketing campaigns. Tactics included the measurement of site-to-store sales, targeting by purchase history, behavioral segmentation, and store distance modeling at the store level. Finally, I manage a direct relationship with a major media company to create editorial and video content for The Drop (the Champs Sports blog), and distribute content across their network of sites and social channels, resulting in millions of visitors annually. From August 2014 to August 2015 (1 year 1 month) Bradenton, floridaSenior Manager, eCommerce Marketing @ As a Senior Marketing Manager in fiscal year 2013, I led digital marketing strategy for BeallsFlorida.com, and executed financial plan for the second consecutive year. I oversaw search marketing, comparison shopping engines, affiliate marketing, & Amazon marketing strategy with a multi-million dollar budget. I was personally responsible for forecasting and executing sales / expense budgets by day, week, & month for BeallsFlorida.com, the fastest growing business unit in the company. As Senior Manager, I transitioned former paid search, comparison shopping, and search engine optimization partners to a full-service digital marketing partner known as the Rimm-Kaufman Group. This activity considerably improved the company's search ROI and improved our management of budget through attribution tools. From October 2012 to August 2014 (1 year 11 months) Bradenton, FLeCommerce Marketing Manager @ As an eCommerce Marketing Manager in fiscal years 2011 and 2012, I created a multi-channel, digital marketing strategy for BeallsFlorida.com, and set up daily, weekly, and monthly operating forecasts to better execute top line sales goals and budgets for eCommerce. In FY2012, I led the digital marketing planning, strategy, and execution that allowed the team to significantly overachieve aggressive financial goals. I was awarded the eCommerce Achievement Award in September 2012 and promoted for my execution. I uncovered significant sources of marketing channel overlap at the affiliate campaign level, and took action using attribution reports to reduce digital marketing cost and acquire more customers. I managed paid search, search engine optimization, comparison shopping, affiliate marketing, & Amazon marketing channels with a multi-million dollar budget. From August 2010 to October 2012 (2 years 3 months) Bradenton, FLMerchandise Analyst @ As a merchandise analyst for the entire children's division, including the boys, girls, baby, toys, school uniforms and accessories, I allocated youth apparel & toys to 75+ locations. Key responsibilities included maximizing revenue, profitability, and turn in all youth departments, reducing markdown percentage, ensuring presentation standards of advertised items in core advertising stores, and centralizing top-selling eCommerce products to primary online fulfillment stores. I replenished key programs by SKU and identified top brands & product classifications by location for merchants. I was an active participant in the Management Training Program. From February 2010 to August 2010 (7 months) Bradenton, FLAssistant Buyer, Young Mens @ As an assistant buyer for the young mens division, I selected ad merchandise and created weekly ad layouts for the division. I converted a basic humor T-Shirt program to a successful Best Value program (everyday low pricing) with a 59% gross margin. I managed pricing strategies for broadsheets, eCommerce events, & heavily promotional, multi-channel "Bonus Buy" and "Beall Ringer" events. I worked with the eCommerce merchant team to create brand shops for national surf brands, and fishing-inspired Florida lifestyle brands. I negotiated bulk discounts, late-shipment discounts, and opportunity buys with 50+ apparel vendors. I assisted in key functions like assortment planning, inventory control, and competitive shopping. I was an active participant in the Management Training Program. From May 2008 to February 2010 (1 year 10 months) Bradenton, FLAccount Service Intern @ As an advertising and public relations account service intern prior to my senior year in college, I coordinated 10+ agency accounts, including ClosetMaid, Emerson, and The Florida Prepaid College Plan. I searched for product placement opportunities in magazines, newspapers, and high-ranking industry blogs. I created public relations media reports for the agency that measured ad value of article publications. I wrote copy for holiday gift guides, e-mail campaigns, product brochures, and press releases. I specialized in consumer home products. From May 2006 to August 2006 (4 months) Sarasota, FLMaster’s Degree, Business Administration and Management, General, 3.7 GPA @ University of Florida From 2007 to 2008 Bachelor’s Degree, Advertising, Business Administration minor, 3.8 GPA @ University of Florida From 2003 to 2007 Ryan McAfee is skilled in: E-commerce, Email Marketing, PPC, Brand Management, SEM, Copywriting, Marketing Management, Marketing, Public Relations, Advertising, SEO, Digital Marketing, Blogging, Strategy, Marketing Strategy, Sales
What company does Ryan McAfee work for?
Ryan McAfee works for Haggar Clothing Co.
What is Ryan McAfee's role at Haggar Clothing Co.?
Ryan McAfee is Sr. Digital Marketing Manager
What industry does Ryan McAfee work in?
Ryan McAfee works in the Apparel & Fashion industry.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 2 month(s)
There's 89% chance that Ryan McAfee is seeking for new opportunities
Enjoy unlimited access and discover candidates outside of LinkedIn
One billion email addresses and counting
Everything you need to engage with more prospects.
ContactOut is used by
76% of Fortune 500 companies