Felix Rodriguez

Founder & CEO at finally | Miami, Florida, United States

About Felix Rodriguez

Felix Rodriguez, a native New Yorker and seasoned entrepreneur, currently serves as the Founder and CEO of Finally, a dynamic fintech company dedicated to empowering small and medium-sized businesses (SMBs) with innovative financial solutions. With a rich background in network engineering and a passion for technology that ignited at the tender age of 11, Felix has cultivated a unique blend of technical expertise and entrepreneurial spirit. His journey began with breeding Australian bearded dragons at just 13, showcasing his early knack for business and innovation.

Under Felix's leadership, Finally is on a mission to revolutionize the financial landscape for SMBs, providing them with the tools they need to gain control over their finances. The company focuses on developing user-friendly financial management solutions that simplify budgeting, cash flow forecasting, and expense tracking, ultimately enabling businesses to thrive in a competitive marketplace. Felix's vision is to create a future where financial literacy and accessibility are within reach for every small business owner.

His extensive experience in digital marketing, capital raising, and business development has been instrumental in driving Finally's growth. Felix leverages his skills in online marketing and search engine marketing (SEM) to enhance the company's visibility and reach, ensuring that their innovative solutions resonate with their target audience. As a serial entrepreneur who has successfully built and sold three technology companies by the age of 30, Felix's insights into the challenges faced by small businesses are invaluable. His commitment to fostering a supportive ecosystem for entrepreneurs reflects his deep-rooted belief in the power of innovation and collaboration in shaping the future of finance.

Felix Rodriguez Work