Senior Director, Demand Partnerships @ MediaAlpha, Inc.
Director, Demand Partnerships @ MediaAlpha
Education:
Survey of Italian Culture and Institutions @
St. Stephen's School - Rome, Italy
About:
Specialties:
Online Marketing / Advertising, search engine marketing (SEM / PPC), email, social media, mobile, CPA / CPM / CPC, media acquisition, advertiser / agency / media / client account management, sales, business development, deals, contract negotiation, campaign performance analysis and optimization
Director of Sales - Health & Life Insurance @ ryan@mediaalpha.com From October 2014 to Present (1
Specialties:
Online Marketing / Advertising, search engine marketing (SEM / PPC), email, social media, mobile, CPA / CPM / CPC, media acquisition, advertiser / agency / media / client account management, sales, business development, deals, contract negotiation, campaign performance analysis and optimization
Director of Sales - Health & Life Insurance @ ryan@mediaalpha.com From October 2014 to Present (1 year 3 months) Senior Marketing Manager - Health Insurance Vertical @ *Direct management and P&L responsibilities for all Health Insurance clients (representing $XXM)
*Strategize, develop and ensure proper execution of new business ideas & products to drive category growth and profitability
*Work collaboratively with customers and media teams to meet predefined KPI goals, monitor spend, improve campaign performance and identify new and more effective revenue-generating opportunities
*Delegate projects and leverage all team members to maximize efficiency and overall category performance
*Cultivate and develop client relationships to serve as a trusted consultant to optimize their advertising From July 2013 to October 2014 (1 year 4 months) Manager, Business Development - Medical & Health Vertical @ *Responsible for sourcing and management of all 3rd party publisher accounts and media sources (representing $XXM)
*Achieved 120%+ of revenue target and 105%+ of margin target in FY 2012 and FY 2013
*Managed day-to-day activities of 30+ SEM, SEO and email publisher accounts
*Identified and evaluated strategic media acquisitions and executed the valuation, offer, negotiation and purchasing process From January 2012 to June 2013 (1 year 6 months) Associate, Business Development (Email) - Education Vertical @ *Sourced, signed and managed 100+ new 3rd party email publishers to syndicate QuinStreet's CPA/CPL offerings
*Generated over $XXM in revenues; achieved 137% revenue target and 111% of margin target in FY 2011
*Ensured email marketing ROI for QuinStreet's largest Education clients
*Absorbed Mortgage vertical email publisher account management (representing $3M); achieved 235% YoY revenue growth From March 2010 to December 2011 (1 year 10 months) Territory Sales Manager - Premium Membership Sales @ *Consistently ranked in top 5% of 80-person sales team for revenue, unit sales and product bundling
*Met or Exceeded expectations in every qualitative metric; ranked #2 of 83 in Total Production Value in 2009
*Ranked #1 in department for new product sales in 2009; doubled avg. sales price and set revenue record for product bundling
*Winner of market research contribution contest for new product/technology in development From October 2008 to March 2010 (1 year 6 months) Territory Sales Representative - Premium Membership Sales @ *Ranked #1 in training class; averaged 165% of individual ramp quota
*Ranked #2 of 50+ Territory Representatives and received Top Producing Region Award in Q3 2008
*Conducted 100+ cold calls daily to introduce, demonstrate and sell LoopNet's advertising product suite to site visitors From April 2008 to September 2008 (6 months)
B.S., Managerial Economics @ University of California, DavisSurvey of Italian Culture and Institutions @ St. Stephen's School - Rome, ItalyLahainaluna High School Ryan J. is skilled in: CPA, CPM, CPC, Account Management, Lead Generation, Email Marketing, Display Advertising, Affiliate Marketing, Salesforce.com, Microsoft Excel, PPC, SEM, Sales Operations, Mobile Devices, Cross-functional Team Leadership
Looking for a different
Ryan J.?
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