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Rustan Eklund

Senior Product Manager, Display Advertising, Ad Platforms

Product Management at Apple

Austin, Texas

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Rustan Eklund's Email Addresses & Phone Numbers

Rustan Eklund's Work Experience


Senior Product Manager, Display Advertising, Ad Platforms

Austin, Texas


Senior Product Manager, Ad Technology

January 2014 to August 2016

Los Gatos, California


Product Manager of Xenon/PartnerDash

July 2013 to January 2014

Mountain View, CA

Rustan Eklund's Education


1992 to 1995

Stanford University

BS in CS, BA Economics, Computer Science, Economics

1995 to 1999

Stanford University

MS, Computer Science

1999 to 2000

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Rustan Eklund's Estimated Salary Range

About Rustan Eklund's Current Company


Product lead for client user experience of display ads in Apple News and Stocks on iOS and macOS. Launches include:• Outstream video ads in Apple News, allowing publishers to monetize all articles with high CPM video units• VAST 3.0 ad tag support• Intelligent 1:1 and 9:16 aspect ratio support for pre-roll video ads• DoubleClick Campaign Manager HTML5...

Frequently Asked Questions about Rustan Eklund

What company does Rustan Eklund work for?

Rustan Eklund works for Apple

What is Rustan Eklund's role at Apple?

Rustan Eklund is Senior Product Manager, Display Advertising, Ad Platforms

What is Rustan Eklund's personal email address?

Rustan Eklund's personal email address is r****[email protected]

What is Rustan Eklund's business email address?

Rustan Eklund's business email address is r****[email protected]

What is Rustan Eklund's Phone Number?

Rustan Eklund's phone (214) ***-*334

What industry does Rustan Eklund work in?

Rustan Eklund works in the Internet industry.

Who are Rustan Eklund's colleagues?

Rustan Eklund's colleagues are Erik Klimczak, Victor Hwang, Cesar Landa, Deepika Raikar, Andrew Molis, Vadim Dermanovskiy, Robert Chavez, Puneet Chhabra, Ryan Orr, and Ruchika Shivaswamy

About Rustan Eklund

📖 Summary

Senior Product Manager, Display Advertising, Ad Platforms @ Apple Product lead for client user experience of display ads in Apple News and Stocks on iOS and macOS. Launches include:• Outstream video ads in Apple News, allowing publishers to monetize all articles with high CPM video units• VAST 3.0 ad tag support• Intelligent 1:1 and 9:16 aspect ratio support for pre-roll video ads• DoubleClick Campaign Manager HTML5 ad tag support via a proxied delivery mechanism thatcompletely protects user data (device IP, IDFA) from collection o Display ads for macOS Mojave in Apple News and Stocks• Full-screen interstitial video ads in Apple News Austin, TexasSenior Product Manager, Ad Technology @ Netflix • Served as leading technical interface with Google for rich media display advertising. Hired from Google in 2014 (by a former Google manager) for extensive Google experience and knowledge base to optimize Netflix’s annual media spend on Google platforms of up to $200 million.• Designed and built Monet, an in-house dynamic creative optimization (DCO) platform for Netflix display ads.• YTD 2016 ~$10M in display advertising spent via the Monet platform. $5M+ used for advanced A/B testing of title delivery algorithms, remainder used to power global dynamic ad campaigns in 20+ countries with 15+ languages.• Based on proven success, Monet is now the de facto decision engine used for all global digital display campaigns, including Orange is the New Black, Marco Polo, Stranger Things, and Narcos.• Managed the creation of Mixtape, a powerful web application used by internal employees and over 200 external agency partners to easily pull high-resolution clips of all video on the Netflix service; invaluable for quick-turnaround, self-serve trailer and ad promo creation.• Daily collaboration with 5 dedicated engineers in Product, resources in Science & Algorithms, Digital Marketing and Data Sciences teams. Leadership audience included Chief Product Officer, VPs of Marketing, VP of Product Engineering and many directors across the organization. From January 2014 to August 2016 (2 years 8 months) Los Gatos, CaliforniaProduct Manager of Xenon/PartnerDash @ Google • Managed Google's primary content ingestion engine used to acquire data feeds from Google partners. Data is then processed and displayed in over 60+ consumer-facing Google products, including Google Maps, Google Apps and search.• Led team of 6 engineers with PRDs, UI mockups and design objectives to develop features to facilitate the onboarding of new partner feeds. From July 2013 to January 2014 (7 months) Mountain View, CAPartner Technology Manager- DoubleClick for Publishers, AdSense, AdMob @ Google • Personally wrote custom Java applications and product managed tool creation (by engineering staff) to enable the largest DoubleClick for Publishers (DFP) customers to cleanly migrate from legacy DFP to Google3-based DFP Premium.• Managed advertising implementations for high-profile Google partners leveraging multi-product combinations of AdSense for Search, AdSense for Content and AdMob. From March 2011 to June 2013 (2 years 4 months) Mountain View, CAProduct Manager, Jazz Foundation, Rational Software Division @ IBM • Built and developed strategy for Jazz Foundation product concepts including business case, marketopportunity and product specifications. Foundation is an application which serves as the platform which all Rational Software Development applications use to provide common functionality—license administration, instant messaging communication and reusable UI components.• With Foundation, Rational Software built a set of diverse software development applications connected via powerful REST interfaces without redeveloping commonly-used components. By consolidating license management, we offered an innovative reverse volume pricing model which provided low entry cost to small businesses while providing premium customer support options for larger installations.• Honed public speaking capabilities; consistently presented product futures, features and plans at enterprise software industry conferences such as Innovate 2010 and VoiCE 2009.• Gained agreement from all parts of the business (executive leadership, software development, finance, marketing, customer support, sales, pricing) to bring Jazz products to market. From 2009 to 2011 (2 years) RTP, NCCompetitive Intelligence Analyst, Software Group and Global Sales & Distribution @ IBM • Presented IBM senior executives with findings and deep-dive comparisons of emerging firms and products in rapidly evolving Software-as-a-Service (SaaS) market.• Served as SAP Champion for Software Group Competitive Intelligence, providing weekly notes to over 300 opt-in internal subscribers describing latest SAP moves including analysis of potential effects on IBM product sales. From 2006 to 2007 (1 year) RTP, North CarolinaHead of Client Software, Software Marketing Manager @ MRPath, Inc. (an NIH-funded MRI Imaging Startup) • Acted as lead designer and developer of MRPath VoxStationTM, a web app that allowed pathology slides tobe viewed online using a Google Maps-inspired AJAX implementation.• Designed and implemented The Visible Mouse, a Java-based online educational tool designed to teachresearchers what mouse anatomy looks like in a high-resolution MRI scan.• Landed a mid six-figure deal to ship MRPath software packages worldwide. From 2002 to 2006 (4 years) Durham, North CarolinaSoftware Development Engineer, Microsoft TV @ Microsoft • Implemented redesigned user interface for MSTV Platform 1.5 release.• Designed revised Start Menu and implemented interface changes in C++ with input from Server, Client and Usability teams. From 1999 to 2002 (3 years) Mountain View, California

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Rustan Eklund's Personality Type

Introversion (I), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

2 year(s), 2 month(s)

Rustan Eklund's Willingness to Change Jobs



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