Product Development, and management professional with 12+ years experience in managing multi million dollar product and client relationships.
Experience in scaling digital payment solutions among merchants and service providers.
Experience in ecommerce product development and global product management including developing requirements, managing development teams, and go-to-market and commercialization for global products.
Experience in writing proposals, developing product and sales strategy, marketing communication and customer retention strategies for new and existing products for financial institutions.
Highly driven, analytical individual with entrepreneurship qualities and excellent communication.
Team player and collaborator with proven ability to manage multiple projects with several moving parts and deliver superior results in a fast paced, deadline oriented environment.
Specialties:
- Product Management and global commercialization of digital products
- E-Commerce and Mobile Product development
- Product Analytics
- Product Localization
- New Market entry processes
- End to end product management including guiding product & website development, fulfilment, and customer service
- Customer service and retention
- Superior project management of large, technical project, multi region projects
- Proposal writing
Vice President MasterPass Product Management @ Global Merchant and Service Provider Solutions From November 2014 to Present (1 year 2 months) Director MasterPass Global Merchant and Service Provider Solutions @ - Responsible for scaling global adoption of MasterCard's Digital Acceptance Brand - MasterPass among merchants and Service Providers (PSPs, Ecommerce platforms, gateways)
- Product Management and commercialization responsibility for innovations in MasterPass Acceptance
- Responsible for product management and roadmap alignment between MasterCard owned gateway assets including DataCash and MiGs
- Developing models for achieving global scale in acceptance From January 2014 to November 2014 (11 months) Director, Global Ecommerce Product Development @ - Responsible for guiding product development efforts for MasterCard's digital wallet offering - MasterPass
- Led expansion of MasterPass to several countries in North America, Europe, Asia Pacific, Australia, and Latin America From January 2012 to January 2014 (2 years 1 month) Director, Strategic Partnerships @ Oversaw end to end product strategy, development and servicing for credit management and identity theft protection products marketed by top financial institutions such as HSBC, Citibank, and The Hartford. Responsible for guiding new product launch efforts, superior customer touchpoints and flawless execution of strategic and technical initiatives. From August 2005 to January 2012 (6 years 6 months) Marketing Associate @ A specialty marketing & consulting group serving the electric power and energy industry. enstreet.com is a web portal for clean energy news and information. From 2003 to 2005 (2 years) Research Executive, Consumer Products Division @ - Worked on a variety of qualitative market research projects spanning CPGs, media and financial products for companies such as Pillsbury Group, Colgate, Nestle, HBO, Cartoon Network, ANZ credit cards.
- Research projects include market segmentation, usage & attitude studies, target market identification, and market entry planning studies. From 1999 to 2001 (2 years)
Post Graduate Diploma, Market Research & Communications @ Mudra Institute of Communications (MICA)Diploma in Web-Based Programming, Microsoft Official Curriculum Courses in E-Business Technologies @ National Institute of Information TechnologyMaster of Business Administration (MBA) @ The University of ConnecticutBachelor of Commerce (Hons.), Bcom, Economics @ University of Mumbai Rupa Krishnan is skilled in: Strategic Partnerships, Product Management, Marketing Communications, Product Marketing, Strategy, Direct Marketing, Multi-channel Marketing, Project Management, Product Development, Customer Acquisition, Analytics, Online Advertising, Digital Marketing, Business Development, Customer Retention