I graduated in 2011 with a 1st Class Honours in International Management and Spanish from the University of Bath. During my third year at university I studied at the University of San Andres for 6 months in Buenos Aires, Argentina and worked as a Marketing Assistant for another 6 months in Madrid, Spain. After graduating, I worked for 2 years at Google as an Associate Account Strategist in a consultative selling role for Google AdWords clients. I spent the following 6 months travelling the world, gaining invaluable experiences and skills. Since returning from travelling in April 2014, I began working at The Travel Corporation in Dublin as Sales & Marketing Executive. After being headhunted by the UK Sales Director, I relocated to work as Marketing Executive in the London office. I have now started working as Product Marketing Executive for Blackbaud Europe.

Product Marketing Executive @ From October 2015 to Present (1 month) London, United KingdomMarketing Executive @ Having worked in The Travel Corporation in Dublin for 9 months, I was approached by the UK Sales Director and asked to re-locate to work for him and his team in the London office. I now report to the Head of Marketing, working for 2 brands - Insight Vacations and Uniworld Boutique River Cruises, and have significantly increased levels of Marketing responsibilities to my previous role. * Produce detailed design briefs and content and work closely with the Graphic Designer and Print Manager to create adverts, posters, flyers, mini brochures and other marketing collateral. * Produce weekly eDMs to send to trade database and consumer database. Analyse results of A/B testing. * Responsible for calculating offers and prices and supplying these to the team * Produce and implement social media strategy * Content management of agent and partner websites and newsletters. * Segmentation of data through the use of Salesforce to target customers * Promote the brands at Trade and Consumer shows. Responsible for the designing and printing of flyers for the shows, set up on the day and running of the stand * Help to organise and run trade and consumer events, including researching and liaising with venues and setting up on the day. * Source suppliers for marketing collateral *Produce detailed Competitor Analyses. * Proof reading of brochures and collateral. From February 2015 to October 2015 (9 months) London, United KingdomSales & Marketing Executive @ In this role I worked on 3 brands - Insight Vacations, Uniworld Boutique River Cruises, and Contiki Holidays. My responsibilities included: * Produce 3 flyers per week using Adobe InDesign and send to our agent database. * Day to day management of Facebook and Twitter. * Content management of agent and partner websites and newsletters. * Produce advertisements for newspapers using InDesign including packaging with flights and calculating tour and cruise offers. * Copy writing and selecting imagery within brand guidelines. * Use of InDesign and MailChimp to design and send monthly e-newsletters to direct clients. * Use of InDesign to produce direct mailers to clients. Research and negotiate printing quotes from suppliers. * Send out e-blasts to the press to promote offers and new destinations for the 3 brands. * Maintain a record of PR and advertising activity and submit a monthly PR & Advertising report. * Manage and edit website content. * Create image ads for AdWords using InDesign. * Consult AdWords reports and liaise with external AdWords consultant. * Answer phone calls and email queries from travel agents and direct clients. * Proof reading of brochures and collateral. * Help to organise and run trade, press and consumer events and shows, including liaising with the venue, designing the invites, menus and other collateral, managing RSVPs, and setting up on the day. From May 2014 to February 2015 (10 months) DublinOnline Account Strategist @ SMB Services Team * Provide strategic and consultative advice to improve advertisers’ ROI on their advertising investment with AdWords. * Help solve technical issues and manage customer enquiries by phone, email and live chat. * Increase revenue by upselling on both the ad consultation calls and troubleshooting calls. SMB Sales Team * Initially cold call advertisers, then work with them in a consultative role to provide strategic advice to improve ROI. * Use effective communication and sales skills to upsell and promote other features of Google advertising and to increase advertisers’ daily budgets. * Through in depth knowledge of AdWords and analysis of data, build effective ad campaigns and teach clients how to analyse campaign performance. From September 2011 to September 2013 (2 years 1 month) Dublin, IrelandMarketing Assistant @ * In charge of the online marketing strategy on LinkedIn, Facebook, Twitter and XING. * Created the monthly newsletter which involved writing articles, liaising with foreign expatriates to obtain statements and liaising with and interviewing members of foreign embassies. * In charge of market research into new global investment projects. * Selected and interviewed candidates for positions within Catenon. * Training new interns and coordinating team's tasks. From February 2010 to August 2010 (7 months) Madrid Area, SpainSales and Marketing Manager @ * I worked here part-time while I was studying during my semester in Argentina. * Took on the role of the face of ‘Radical Students’, a travel agency in Buenos Aires, while the company director was in the UK. * Tasks involved the sales and marketing of trips and events, designing the e-newsletter, delegating tasks to 2 other employees, and liaising with hostels and with the umbrella company, ‘Troops’. From September 2009 to December 2009 (4 months) Buenos Aires, Argentina

Bachelor's Degree, International Management with Spanish, 1st Class Honours @ University of Bath From 2007 to 2011 I studied here for 1 semester as part of my Bachelor's degree @ Universidad de 'San Andrés' From 2009 to 2009 Rosanna Leary is skilled in: Google Adwords, Online Advertising, Display Advertising, Market Research, Advertising, Spanish, PPC, Online Marketing, Strategy, Search Advertising, Online Lead Generation