Ron Mapstat
Director Marketing Research and Planning at Blue Cross and Blue Shield of Louisiana | Baton Rouge, Louisiana, United States
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Ron Mapstat currently serves as the Director of Marketing Research and Planning at Blue Cross and Blue Shield of Louisiana, where he leverages over twenty years of extensive experience in marketing strategy and research to drive impactful initiatives within the healthcare sector. In this pivotal role, Ron coordinates cross-functional teams and external vendors to identify critical gaps and opportunities in the market, ensuring that the organization remains at the forefront of healthcare trends. His strategic insights not only enhance consumer value but also bolster the effectiveness of marketing campaigns, ultimately leading to increased market share and profitability.
One of Ron's key projects involves the integration of advanced data analytics to forecast emerging healthcare trends, enabling Blue Cross and Blue Shield of Louisiana to proactively address consumer needs and preferences. By employing competitive analysis and rigorous market research methodologies, he has successfully guided the development of innovative product offerings that resonate with diverse demographics. His commitment to strategic planning and marketing communications has fostered a culture of collaboration and creativity within his team, empowering them to navigate the complexities of the healthcare landscape.
As a self-starter and mentor, Ron is dedicated to cultivating talent and fostering professional growth within his organization. His leadership style emphasizes the importance of adaptability and resilience in the face of change, equipping his team with the skills necessary to thrive in fast-paced, high-tech environments. With a robust foundation in marketing research and a keen understanding of the healthcare industry, Ron Mapstat continues to make significant contributions to Blue Cross and Blue Shield of Louisiana, driving initiatives that enhance both organizational performance and consumer satisfaction.
Director Marketing Research and Planning at Blue Cross and Blue Shield of Louisiana in March 2020 to Present
Director of Medicare Advantage Plan Performance at Blue Cross and Blue Shield of Louisiana in October 2018 to March 2020
Direct Market Strategy Manager at Blue Cross and Blue Shield of Louisiana in May 2015 to October 2018
Faculty at University of Phoenix in June 2009 to May 2018
Senior Marketing Research Analyst at Blue Cross and Blue Shield of Louisiana in November 2012 to May 2015
Marketing Faculty at Louisiana State University in August 2009 to August 2013
Director of Research at Decision Analyst, Inc. in May 2010 to November 2012
Director of Marketing Strategy at Cox Communications in May 2004 to December 2008
Director of Marketing at EATEL in January 1998 to January 2004
Manager Product Development and Marketing Research at Blue Cross Blue Shield of Louisiana in January 1996 to January 1998
Director of Marketing at Hancock Bank in January 1993 to January 1996
Marketing Projects Manager at Community Coffee Company in July 1988 to October 1992
Marketing Analyst at Procter & Gamble in January 1986 to July 1988
Management Scientist at Harcourt Brace Jovanovich, Inc. in January 1985 to January 1986
Instructor at Louisiana State University in January 1980 to January 1985
Marketing Intern at Campus Federal Credit Union in January 1982 to January 1982
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Discover more about Blue Cross and Blue Shield of LouisianaWhat is Ron Mapstat email address?
Email Ron Mapstat at [email protected]. This email is the most updated Ron Mapstat email found in 2026.
What is Ron Mapstat phone number?
Ron Mapstat phone number is +12252952198.
How to contact Ron Mapstat?
To contact Ron Mapstat send an email to [email protected]. If you want to call Ron Mapstat try calling on +12252952198.
What company does Ron Mapstat work for?
Ron Mapstat works for Blue Cross and Blue Shield of Louisiana
What is Ron Mapstat's role at Blue Cross and Blue Shield of Louisiana?
Ron Mapstat is Director Marketing Research and Planning
What industry does Ron Mapstat work in?
Ron Mapstat works in the Insurance industry.
Ron Mapstat Email Addresses
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